The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies

1. Development of the Global Smartphone Industry

1.1 Mature Markets Remain Overshadowed; Emerging Markets Grow at Slow Pace
1.2 Telecom Operators Reducing Subsidy Amount and Period
1.3 Telecom Operators Prioritize Apple and Samsung over Other Vendors

2. New Competition in the Smartphone Industry

2.1 Global Branded Vendors
2.2 Regional Branded Vendors
2.3 Mobile Operating System Suppliers
2.4 Networking Service Suppliers
2.5 PC Branded Vendors

3. Outlook for the Smartphone Industry in 2013

3.1 Strategies of Other Smartphone Branded Vendors
3.1.1 Marketing Innovation Key Success Factor
3.1.2 Increased Specialization through Collaboration with EMS
3.1.3. Low-price Market Competition to Intensify in 2013
3.1.4 Mergers and Acquisitions to Tap Fast-growing Mobile Device Market
3.1.5 Small Form Factor Consumer Devices to Expand into Mass Markets

Appendix

List of Tables

Table 1 Comparison of Electro Magnetic Resonance and Magnetic Resonance Technologies

List of Figures

Figure 1 Global Smartphone ARPU by Telecom Operator, 2011 - 2012
Figure 2 Global Smartphone Shipment Volume by Price Point, 2012 - 2017
Figure 3 The Amount of Subsidies by Telecom Operator, 2012
Figure 4 Apple's iPhone Sales Volume by Model Type, 1Q 2011 - 4Q 2012
Figure 5 Major Smartphone Brands' Average Promotional Costs, 2011 - 2012
Figure 6 Global Smartphone Shipment Share, Revenue Share and Profit Share by Branded Vendor in 2012 -2013
Figure 7 Five Business Types and Five Strategic Fits of Smartphone Branded Vendors
Figure 8 Key Technology Development Milestones of Apple and Samsung
Figure 9 Electro-Magnetic Resonance and Magnetic Resonance Technologies
Figure 10 Chinese Mobile Phone Market Share by Price Point, 2012 - 2013
Figure 11 Chinese Smartphone Sales Volume and 3G Subscribers, 1Q 2011- 4Q 2012
Figure 12 The Business Model of the Chinese Smartphone Industry
Figure 13 Chinese Smartphone Distribution Channels
Figure 14 Chinese Smartphone Sales Channels
Figure 15 Chinese Mobile Network Service Market Share by Service Type, 2011 - 2012
Figure 16 The Smartphone Business Model of Networking Service Suppliers in China
Figure 17 Product Development of Global Three Leading System Operators in Notebook PCs, Tablets, and Smartphones
Figure 18 Worldwide Smartphone Market Share by Operating System, 2011 - 2017
Figure 19 Worldwide Smartphone Market Share by Branded Vendor, 2011 - 2014
Figure 20 Future Development Roadmap of Key Smartphone Technologies, 2011 - 2014
Figure 21 The Global Smartphone Market Share by Print Point, 2012 - 2014
Figure 22 Future Development of Smart Handheld Devices