Since the opening of the Apple Store, Apple, entrepreneurs and other companies have proven that mobile applications can not only be saleable, but that the best can become phenomena and superb revenue makers.
The mobile applications market is estimated to be worth around $25 billion by 2015. However, the economic meltdown has resulted in some big names within the applications and telecoms industry to shutdown recently and the fears of the aftermath of a recession are still on the clouds. Analysts have agreed on the fact that the recession slowed down the growth of the apps store and the apps industry. Had there been no recession in the last few years, it can be argued that the Mobile apps industry would have been propagated on a larger scale compared to the current situation.
The success of the apps store has given another ray of light to the mobile industry, which was once called limited - with respect to operators where the fears of declining ARPU and restricted growth in VAS were ever growing.
Network operators are thriving to increase their ARPU by introducing advanced voice and text services and the phenomena of the mobile apps store could be the answer to this. Operators are always looking to offer their customers something extra which would reduce churn and increase ROI with only minimal costs involved.
Apple has claimed that there were 2.5 billion downloads last year from its site, making the iPhone creator giant the top name when it comes to apps market share.
Statistics revealed that Apple accumulates an estimated 99 per cent of apps market share. However new players are entering into the market more often now then before, it is still evident from the analysis that Apple will remain the market leader in the future.
Who should buy this report?
This exclusive 100+ page management report is written to assist decision makers in the mobile apps sector and is a key source of information to strategy directions and their technological development. The report focuses on:
• Decision makers in existing app stores.
• Decision makers in future apps stores.
• Decision makers in upcoming app technology.
• Decision makers in the apps development sector.
• Decision makers in the mobile network operating sectors