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Voice Evacuation Systems - A Global Strategic Business Report


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1 August 2010

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Global Industry Analysts

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The global market for Voice Evacuation Systems is forecast to exceed US$709.9 million by the year 2015. Key factors driving market growth include adoption of new building and fire safety codes, and mandatory use of fire safety equipment and secular trends in building renovation activities. Other factor propelling market growth for voice evacuation systems include new construction activity in the developing countries.

As installation of voice evacuation systems (VES) is a pre-requisite and not an alternative in several countries, the industry has historically been an even market characterized by moderate growth and conservativeness in new technology adoption. In recent years, however, the global VES market has seen the introduction of high-tech products that are not only efficient but also faster. VES can be stand alone employing dedicated loudspeakers with integrated strobe lights, or can offer public address system functionality. VES provide clear instructions, customized to the prevailing situations and are thus more effective than traditional sounders in warning and directing the people out of the building.

Europe represents the largest region for voice evacuation systems worldwide, as stated by the new market research report on Voice Evacuation Systems. Manufacturers in Europe have increasingly established the dual usage of VES. This dual usage addresses end users' requirements related to minimization of cost and footprint, leading to a rise in demand for such systems. Growth in the developed world would be primarily led by renovation activities and adoption of new building and fire safety codes. The US trails Europe in terms of sales of VES. The US VES market is projected to reach $138.2 million by 2012. In the US, the revised codes mandate the installations of fire alarm equipment such as VES in all office/commercial, manufacturing site, and educational and entertainment buildings. Buildings under renovation are also included in the amended regime, resulting in further growth of the market.

Best prospects for growth are likely to emanate from the emerging markets of Asia-Pacific and Latin America. Growth-wise, Asia-Pacific is projected to be the fastest growing regional market for VES, with a CAGR of more than 10% over the period 2007 through 2015. In developing countries, new construction activity is the key growth driver.

The VES systems represent a standard feature in industries such as Fire and Life Safety, and public address systems. Further, as VES are seldom used as a standalone product, the market is highly dependent on several other markets, such as security systems and fire alarm markets. With the integration of technologies for public address, and fire and life safety segments, mergers, acquisitions and partnerships have emerged to be the buzz word in both the industries. However, major challenges for VES market include space requirements, high costs, and decreasing footprint. Additional challenges include providing an integrated system for voice alarm, along with public address, safety and other functions related to building control.

Demand for VES is highly price elastic, forcing manufacturers to produce high quality products and offer them at low prices. While established majors manage price pressures by offsetting lower earnings through products that provide higher profits, small players would face challenges to remain competitive.

The report titled Voice Evacuation Systems: A Global Market Report provides a comprehensive review of the voice evacuation systems markets, current market trends, key growth drivers, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for voice evacuation systems market for the years 2007 through 2015 for the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Also, a six-year (2001-2006) historic analysis is provided for additional perspective. Leading players profiled in the report include ATEÏS International SA, Audico Systems Oy, Baldwin Boxall Communications Ltd., Bosch Security Systems Inc., C-TEC (Computionics) Ltd., Honeywell Life Safety, OPTIMUS S.A., Siemens Building Technologies, and Tyco International Ltd., among others.

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