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Profile of Anvil Knitwear: an environmentally responsible apparel supplier

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Market

Textiles and Clothing

Report Type

Company Profile

Country

Global

Published

1 February 2010

Number of Pages

11

Report Delivery

Email

Delivery Lead Time

-

Publisher

Textiles Intelligence

File Format

-

Anvil Knitwear is a USA-based apparel supplier with a long-standing commitment to sustainability. Indeed, the principle of sustainability is incorporated into every aspect of the company's business-from product design to manufacturing and distribution. Since the company was established in 1976as a maker of T-shirts, it has expanded its product range and now specialises in the design,manufacture, marketing and distribution of activewear and accessories for the "imprinted" or"decorated" segment of the apparel industry. Its products also include headwear, tote bags, towels andbath robes.

 

Throughout this expansion, the company has supported environmental initiatives by promoting the conversion of acreage from conventional cotton to organic cotton and the recycling of plastic beverage bottles. It also supports good causes, having donated money to breast cancer research and helped to fund the building of homes in rural Nicaragua.In 2007 Anvil launched a range of activewear made from eco-friendly fabrics, including organic cotton and recycled polyester. Since then it has been filling a gap in an increasingly eco-conscious market place.

 

In 2009 it teamed up with the fashion designer Vivienne Westwood to design a limited edition T-shirt to promote REDD+ (Reducing Emissions from Deforestation and Degradation)-a UN conservation effort aimed at stopping the greenhouse gas emissions associated with deforestation. Also in 2009 the company launched TrackMyT.com, a web site which enables users to track the origins of their T-shirts and the processes used for their manufacture. Financially, times have not always been easy for Anvil. At the end of 2006, faced with competition from firms which had moved their manufacturing operations to low cost countries, the company was forced to apply for protection from its creditors under Chapter 11 of the US bankruptcy code. But by the beginning of the following year, it had succeeded in restructuring its debt-laden balance sheet and eliminating approximately US$200mn in debt. Going forward, with a more secure financial position, the company will continue to focus its efforts on minimising the impact of its operations on the environment and thereby maintain its status as one of the apparel industry's most environmentally friendly and socially responsible companies.

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Select License Type

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Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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