| Market Research A to Z | Company Profiles A to Z | Register | Contact Us |
| +44 (0) 203 086 8600 Call us on |
Market |
Textiles and Clothing |
Report Type |
Company Profile |
Country |
Global |
Published |
1 February 2010 |
Number of Pages |
11 |
- |
|
Publisher |
Textiles Intelligence |
File Format |
- |
Anvil Knitwear is a USA-based apparel supplier with a long-standing commitment to sustainability. Indeed, the principle of sustainability is incorporated into every aspect of the company's business-from product design to manufacturing and distribution. Since the company was established in 1976as a maker of T-shirts, it has expanded its product range and now specialises in the design,manufacture, marketing and distribution of activewear and accessories for the "imprinted" or"decorated" segment of the apparel industry. Its products also include headwear, tote bags, towels andbath robes.
Throughout this expansion, the company has supported environmental initiatives by promoting the conversion of acreage from conventional cotton to organic cotton and the recycling of plastic beverage bottles. It also supports good causes, having donated money to breast cancer research and helped to fund the building of homes in rural Nicaragua.In 2007 Anvil launched a range of activewear made from eco-friendly fabrics, including organic cotton and recycled polyester. Since then it has been filling a gap in an increasingly eco-conscious market place.
In 2009 it teamed up with the fashion designer Vivienne Westwood to design a limited edition T-shirt to promote REDD+ (Reducing Emissions from Deforestation and Degradation)-a UN conservation effort aimed at stopping the greenhouse gas emissions associated with deforestation. Also in 2009 the company launched TrackMyT.com, a web site which enables users to track the origins of their T-shirts and the processes used for their manufacture. Financially, times have not always been easy for Anvil. At the end of 2006, faced with competition from firms which had moved their manufacturing operations to low cost countries, the company was forced to apply for protection from its creditors under Chapter 11 of the US bankruptcy code. But by the beginning of the following year, it had succeeded in restructuring its debt-laden balance sheet and eliminating approximately US$200mn in debt. Going forward, with a more secure financial position, the company will continue to focus its efforts on minimising the impact of its operations on the environment and thereby maintain its status as one of the apparel industry's most environmentally friendly and socially responsible companies.
|
All posts are pre-moderated and must obey the house rules. |
|
Do you manage an industry specific website or blog? Are you looking to monetise your web traffic further? Are you a B2B website?
Why not offer your visitors industry specific strategic market reports and company profiles? Our Affiliate Program enables you to provide quality content on your website and to earn money from passing on visitors to our website. If a sale is made from your visitor, you earn commission (a fixed percentage of the price of a product).
Cannot find what you need? We can tailor a report for you. Complete the Custom Research Form and we will provide a quote.