I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1.INDUSTRY OVERVIEW
Introduction
Influence of Street Fashions and Celebrities on Denim Market
Hunt for the Right Fit Continues
Price Tags Influence Purchase Trends
Eco-Friendly Consumers Prefer Organic Denims
Recycled Cotton: A New Ecofriendly Source for Denim Manufacturers
Functional Denim: The Next Big Thing
Occasions for Wearing Jeans Differs Across Geographic Regions
Top Reasons for Buying/Preferring a Jean
Westerners Own More Jeans
Women Own More and Want More Denim Jeans
2009- International Year of Natural Fibers
Denim Industry After the End of Quota System
Table 1: World Denim Market (2007): Percent Share of Denim Production by Geographic Region – America, Europe, Asia, and Africa (includes corresponding Graph/Chart)
Multi-fiber Arrangement
Denim Jeans Market Channels
2.PRODUCT OVERVIEW
Introduction to Denim Fabrics
Table 2: Standard Weights of Denim Fabrics Measured in Ounces Per Square Yard, Grams Per Running Meter, and Grams Per Square Meter
Alternatives to Denim Fabrics
Dry Denim
Selvage Denim
Color Denim
Denim Jeans: The Primary Application of Denim
History of Denim Jeans
3.PRODUCT INNOVATIONS/INTRODUCTIONS
Gap Launches 1969 Premium Jeans
Gesture Plans to Introduce New Denim Wear for Women
JFour Denim to Launch in UK
Levi Strauss to Launch Robert Geller for Levi's Collection
Real American to Launch Eco-Sensitive Denim Range
Target Plans to Launch New Shaun White 4 Target Range
Tejidos Royo to Launch New Denim Fabric Collection
Clariant Introduces Advanced Denim
Dockers Launches a New Range of Denim
J Brand Launches J Brand Denim Co Label
Century to Introduce Youth Wears and Denim
Indus League Clothing to Launch New Denim Wear
Nisshinbo and Itochu to Launch Stretch Denims
Real American Brands to Launch New Denim Line
Spykar Voices Intentions to Introduce Voto
4.RECENT INDUSTRY ACTIVITY
PCCA Takes over Koramsa
Plains Cotton Cooperative Association Launches New Company
Kensie Signs Agreement with Alpha Garment
Dow Fiber Introduces DOW XLA Fiber
Levi Straus and Workers United Open New Product Depot
Patrick Yarns Signs License Agreement for Crailar Organic Fiber
True Religion Launches New Retail Stores
New Look Renames Denim Range
Falconhead Capital Acquires Stake in Not Your Daughter's Jeans
Ankit Denim and Multiprint Tex Manufacturing Sign License Agreement
Blue Holdings and Caitac Sign License Agreement
RSWM Signs Agreement with ITG
Arvind Mills Receives New Name
Cone Denim Opens New Manufacturing Plant
Santana Textiles Plans to Build Denim Factory
Levi's Plans to Increase Exclusive Stores
Fiorana Chooses LicenZing as Marketing Agency
Uco Sportswear Closes Operations
G-III Apparel Acquires Industrial Cotton
VF Corp. Acquires Seven For All Mankind
VF Corp. Agrees to Acquire Lucy Activewear
5.FOCUS ON SELECT GLOBAL PLAYERS
7 For All Mankind (US)
Aarvee Denims and Exports Ltd (India)
Arvind Limited (India)
Black Peony (Group) Co., Ltd (China)
Diesel S.p.A (Italy)
Edwin Company (Japan)
Gap Inc. (US)
James Jeans Dry Age Denim LLC (US)
Lee Jeans (US)
Levi Strauss & Co (US)
Mavi Jeans (Turkey)
Nien Hsing Textile Co. Ltd (Taiwan)
Orta Anadolu (Turkey)
Raymond Ltd. (India)
True Religion Apparel Inc. (US)
6.GLOBAL MARKET PERSPECTIVE
Table 3: World Recent Past, Current and Future Analysis for Denim Jeans by Geographic Regions – US, Europe, Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 4: World 9 Year Perspective for Denim Jeans by Geographic Region –Percentage Breakdown of Dollar Sales for US, Europe, and Rest of World Markets for the Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
Table 5: World Recent Past, Current and Future Analysis for Denim Jeans –Annual Sales Figures in Million Units for the Years 2006 through 2015 (includes corresponding Graph/Chart)
III. MARKET
1.THE UNITED STATES
A. Market Analysis
Overview
Denim is a Vogue
Table 6: US Denim Apparel Market: Average Number of Denim Apparels Owned by a Person by Apparel Type – Jeans, Shorts, Shirts, Skirts, and Jackets (includes corresponding Graph/Chart)
Denim Jeans: Wardrobe Staple
Table 7: US Denim Jeans Market (2007): Proportion of Denim Jeans Sales by Price Bands - $75+, $51-$74, $26-50, and $0-$25 (includes corresponding Graph/Chart)
Brand Craze Declines
Women of All Age Groups Wear Jeans
Table 8: US Denim Jeans Market (2009): Average Number of Jeans Owned by Women by Age Group – 13-24 Years, 25-34 Years, 35-55 Years, and 56-70 years (includes corresponding Graph/Chart)
Factors Influencing Purchase Decisions: Fit Overrules Price
Younger Men Steer Sales
Denim Companies Overhaul Production Process
Retailer Grow Weary of New Brands
Top 10 Men and Women Denim Jeans Brands in the US for the Year 2009
Premium Denim Jeans – A Brief
Typical Customers of Premium Denim Jeans
Factors Influencing Purchase Decisions of Premium Customers
Distribution Channels
Table 9: US Denim Jeans Market (2007): Percentage Breakdown of Value Sales by Select Distribution Channel – Specialty Stores, Discount Stores, National Chains, Department Stores, and Others (includes corresponding Graph/Chart)
Import-Export Scenario
Table 10: US Imports of Denim Fabrics (2009 H1): Percentage Breakdown of Volume Imports by Country – Bahrain, China, Italy, Japan, Mexico, Taiwan, and Turkey (includes corresponding Graph/Chart)
Table 11: US Imports of Women’s Denim Jeans (2009 H1): Percentage Breakdown of Volume Imports by Country – Bangladesh, Cambodia, China, Egypt, Hong Kong, Jordan, Macao, Mexico, Nicaragua, Vietnam, and Others (includes corresponding Graph/Chart)
Table 12: US Exports of Man-Made Fabrics (<85%Cotton) for the Year 2008: Percentage Breakdown of Value Exports by Country – Canada, Colombia, Dominican Republic, Guatemala, Honduras, Mexico, Venezuela, and Others (includes corresponding Graph/Chart)
Table 13: US Imports of Man-Made Fabrics (<85% Cotton) for the Year 2008: Percentage Breakdown of Value Imports by Country – China, Italy, Japan, Mexico, Taïwan (Taïpei), Turkey, and Others (includes corresponding Graph/Chart)
Table 14: US Imports of Men’s Jeans (2007): Percentage Breakdown of Volume Imports by Country – Bangladesh, Cambodia, China, Costa Rica, Egypt, Honduras, Mexico, Pakistan, and Others (includes corresponding Graph/Chart)
Product Launches
Strategic Corporate Developments
Key Players
B. Market Analytics
Table 15: US Recent Past, Current & Future Analysis for Denim Jeans - Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
2.EUROPE
A. Market Analysis
The Legacy of Denims
Market Outlook
Table 16: Denim Jeans Markets in EU (2007) - Consumption in Million Units for Select Countries - Germany, The UK, France, Italy, Spain, The Netherlands, and Belgium (includes corresponding Graph/Chart)
Denim Sales Linked to the Penchant for Cotton
Replacements Driving Men’s Denim Jeans Market
Own Label Denims Alter Market Structure
Distribution Channels
Table 17: Percent Share of Denim Jeans Distribution Channels – Chains, Independent Stores, Discount Stores/ Hyper Malls, Outlets/Others, Mail Orders, and Department Stores, in the European Market in 2007 (includes corresponding Graph/Chart)
Import Export Scenario
Girls and Women Denim Jeans Imports
Glance Into the UK Denim Jeans Market
Branded Denims on Rough Waters
Growth of Own Labels
Emergence of Dresses as New Fashion Fad for Women
Influx of US Brands
Economic Pressure
Discount Wars of Department Stores
Initiatives of Denim Brands
Turkish Market Overview
Product Launches
Strategic Corporate Developments
Key Players
B. Market Analytics
Table 18: European Recent Past, Current & Future Analysis for Denim Jeans - Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
3.REST OF WORLD
A. Market Analysis
Outlook
Select Asia Pacific Markets
Bangladesh
China
Denim Market
India
Denim Production
Table 19: Leading Manufacturers in Indian Denim Market (2007): Percentage Breakdown of Denim Production in Million Meters by Company - Arvind Mills, ADEL, Raymond, Surya Lakshmi, KG Denim, and Others (includes corresponding Graph/Chart)
Japan
Pakistan
Select Latin American Markets
Brazil
Columbia
Mexico
Select Middle East Regions
Israel
Lebanon
Syria
Product Launches
Strategic Corporate Developments
Key Players
B. Market Analytics
Table 20: Rest of World Recent Past, Current & Future Analysis for Denim Jeans - Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 144 (including Divisions/Subsidiaries - 150)
Region/CountryPlayers
The United States
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Latin America
Middle East
