Global market review of workwear – forecasts to 2016

Chapter 1 Executive summary
The state of workwear at the end of the decade
Product definitions
Channels to market definitions
The market quantification methodology
The workwear market 2004
The workwear market 2008
The workwear market, 2009 and 2010
The workwear market, 2010-2016
How sellers reach buyers in the workwear market
Examples of how sellers reach buyers
Workwear manufacturing, regional production estimates
Industry views from people in the industry
Some specific strategies
The nth phase of consolidation

Chapter 2 Introduction
Clothing to wear at work
The contents of the report

Chapter 3 Workwear at the end of the decade
Product definitions
Channels to market definitions
Channel routes for sales of workwear
The market quantification methodology
Exchange rates

Chapter 4 The workwear market, 2004-2008
The workwear market 2004, world totals and developed world markets
The workwear market 2004, rest of the world totals and developing world markets
The workwear market 2008, world totals and developed world markets
The workwear market 2008, rest of the world totals and developing world markets

Chapter 5 The workwear market, 2009
The workwear market 2009, world totals and developed world markets
The workwear market 2009, rest of the world totals and developing world markets
The effect of the global downturn on 2009 estimates
The effect of the global downturn on the workwear market in 2010

Chapter 6 The workwear market, 2009-2016
The forecast scenario
The workwear market 2010, world totals and developed world markets
The workwear market 2010, rest of the world totals and developing world markets
The workwear market 2012, world totals and developed world markets
The workwear market 2012, rest of the world totals and developing world markets
The workwear market 2016, world totals and developed world markets
The workwear market 2016, rest of the world totals and developing world markets
The workwear market time lines, 2004 to 2016, world totals and developed world markets
The workwear market time lines, 2004 to 2016, rest of the world totals and developing world markets

Chapter 7 How sellers reach buyers in the workwear market
Channels of distribution to the workwear market
The image map of fabric decision flow
Direct sale to a garment maker
Sale to a wholesaler/importer
Sale to a workwear brand
Sale to a mail order catalogue
Sale to a managing agent
Sale to a garment rental company
Sale to an end user specifier
A simple conclusion to a complex decision process flow
Examples of how sellers reach buyers

Chapter 8 Workwear manufacturing: regional production estimates
Production around the world
Western Europe
North America
Eastern Europe
Indian Sub-continent
Southeast Asia
China
Russia and the Stans
Japan and Korea
Latin America
Africa and other countries
The value-added chain for a garment

Chapter 9 Views from people in the industry
The interviews
Interview with Tom Roehricht, managing director, Sunlight Direct
Interview with Lotte Dobell, editor, Company Clothing magazine
Interview with David Hill, Richmond Consulting Ltd

Chapter 10 Some specific strategies
Strategies in context
Dominate the domestic market
Specialise by product
Specialise by industry sector
Build sales regionally or globally
Franchise or license the brand internationally
Concentrate entirely on a service model
Control manufacturing
Try every strategy
Stick to one strategy, but go nowhere

Chapter 11 The nth phase of consolidation

List of figures
Figure 1: Direct sale to a garment maker
Figure 2: Sale to a wholesaler/importer
Figure 3: Sale to a workwear brand
Figure 4: Sale to a mail order catalogue
Figure 5: Sale to a managing agent
Figure 6: Sale to a garment rental company
Figure 7: Sale to an end user specifier

List of tables
Table 1: Corporatewear product definitions
Table 2: Corporatewear channels to market
Table 3: Twenty five potential product/channel approaches
Table 4: Currency exchange rates, as of 30 October 2009
Table 5: The workwear market 2004, world totals and developed world markets (m people, m units, US$ and %)
Table 6: The workwear market 2004, rest of the world totals and developing world markets (m people, m units, US$ and %)
Table 7: The workwear market 2008, world totals and developed world markets (m people, m units, US$ and %)
Table 8: The workwear market 2008, rest of the world totals and developing world markets (m people, m units, US$ and %)
Table 9: The workwear market 2009, world totals and developed world markets (m people, m units, US$ and %)
Table 10: The workwear market 2009, rest of the world totals and developing world markets (m people, m units, US$ and %)
Table 11: The workwear market 2010, world totals and developed world markets (m people, m units, US$ and %)
Table 12: The workwear market 2010, rest of the world totals and developing world markets (m people, m units, US$ and %)
Table 13: The workwear market 2012, world totals and developed world markets (m people, m units, US$ and %)
Table 14: The workwear market 2012, rest of the world totals and developing world markets (m people, m units, US$ and %)
Table 15: The workwear market 2016, world totals and developed world markets (m people, m units, US$ and %)
Table 16: The workwear market 2016, rest of the world totals and developing world markets (m people, m units, US$ and %)
Table 17: The workwear market 2004-2016, world totals and developed world markets
Table 18: The workwear market 2004-2016, rest of the world totals and developing world markets
Table 19: Estimates of world workwear production by region, 2009 (m units and %)
Table 20: The value added chain, for a representative garment and in total