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Sportswear in Vietnam

Vietnam Sportswear Market: New insights

Demand for sportswear continued to increase in 2014 as more people embraced active lifestyles. Rising living standards allowed parents to send their children to swimming classes and other sports training programs. Teenagers, under the influence of US culture, enjoyed playing volleyball after classes, whereas college students spent time playing badminton or football. For working professionals, yoga, gym and tennis were popular sports for keeping fit and releasing stress after work. The elderly...

In 2013, sportswear recorded current value sales growth of 18%, which was two percentage points higher than in 2012. Increasing awareness of health and wellness and fitness encouraged more consumers, especially young people, to participate in sports and buy sportswear. Many people believe that looking good can help them in their career and affirm their social status. Towards the end of the review period, the government invested more in sporting facilities. Meanwhile, some enterprises, such as...

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Sportswear in Vietnam

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