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Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

1277.34

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Market

Transportation

Report Type

Market Research

Country

Global

Published

21 February 2012

Number of Pages

153

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

ICD Research

File Format

PDF

China, India and the Middle East are estimated to be the fastest growing regions among developing countries for the airports industry. The increase in demand for air travel and related services in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.

A total of 69% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 4% looking to decrease it. Overall, in the process of choosing marketing agencies, the 'ability to target specific audience niches' is considered the most important factor by 42% of global airports industry suppliers.

Report Scope

The report features the opinions of global airports industry respondents related to the following:
• Revenue growth and future developments in business structure.
• Merger and acquisition activity.
• Capital expenditure and change in staff recruitment activity.
• Key regions of growth.
• Key industry threats and opportunities.
• Annual marketing budgets and change in marketing expenditure.
• Future spending outlook on media channels.
• Marketing agency selection criteria.

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Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£1,277.34

Change Currency

GBP EURO USD

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