Table of Contents
CHAPTER 1 INTRODUCTION 22
1.1 What is this report about? 22
1.2 Who is the target reader? 22
1.3 How to use this report 22
1.4 Definitions 22
CHAPTER 2 GROUP OF EIGHT (G8) MOTORCYCLES INDUSTRY OUTLOOK 23
CHAPTER 3 MOTORCYCLES IN CANADA 27
3.1 Market Overview 27
3.2 Market Value 28
3.3 Market Volume 29
3.4 Market Segmentation I 30
3.5 Market Segmentation II 31
3.6 Market Share 32
3.7 Five Forces Analysis 33
3.8 Leading Companies 40
3.9 Market Forecasts 53
3.10 Macroeconomic Indicators 55
CHAPTER 4 MOTORCYCLES IN FRANCE 57
4.1 Market Overview 57
4.2 Market Value 58
4.3 Market Volume 59
4.4 Market Segmentation I 60
4.5 Market Segmentation II 61
4.6 Market Share 62
4.7 Five Forces Analysis 63
4.8 Leading Companies 70
4.9 Market Forecasts 79
4.10 Macroeconomic Indicators 81
CHAPTER 5 MOTORCYCLES IN GERMANY 83
5.1 Market Overview 83
5.2 Market Value 85
5.3 Market Volume 86
5.4 Market Segmentation I 87
5.5 Market Segmentation II 88
5.6 Market Share 89
5.7 Five Forces Analysis 90
5.8 Leading Companies 97
5.9 Market Forecasts 108
5.10 Macroeconomic Indicators 110
CHAPTER 6 MOTORCYCLES IN ITALY 112
6.1 Market Overview 112
6.2 Market Value 114
6.3 Market Volume 115
6.4 Market Segmentation I 116
6.5 Market Segmentation II 117
6.6 Market Share 118
6.7 Five Forces Analysis 119
6.8 Leading Companies 125
6.9 Market Forecasts 134
6.10 Macroeconomic Indicators 136
CHAPTER 7 MOTORCYCLES IN JAPAN 138
7.1 Market Overview 138
7.2 Market Value 140
7.3 Market Volume 141
7.4 Market Segmentation I 142
7.5 Market Segmentation II 143
7.6 Market Share 144
7.7 Five Forces Analysis 145
7.8 Leading Companies 153
7.9 Market Forecasts 162
7.10 Macroeconomic Indicators 164
CHAPTER 8 MOTORCYCLES IN RUSSIA 165
8.1 Market Overview 165
8.2 Market Value 166
8.3 Market Volume 167
8.4 Market Segmentation I 168
8.5 Market Segmentation II 169
8.6 Market Share 170
8.7 Five Forces Analysis 171
8.8 Leading Companies 177
8.9 Market Forecasts 187
8.10 Macroeconomic Indicators 189
CHAPTER 9 MOTORCYCLES IN THE UNITED KINGDOM 191
9.1 Market Overview 191
9.2 Market Value 193
9.3 Market Volume 194
9.4 Market Segmentation I 195
9.5 Market Segmentation II 196
9.6 Market Share 197
9.7 Five Forces Analysis 198
9.8 Leading Companies 205
9.9 Market Forecasts 214
9.10 Macroeconomic Indicators 216
CHAPTER 10 MOTORCYCLES IN THE UNITED STATES 218
10.1 Market Overview 218
10.2 Market Value 219
10.3 Market Volume 220
10.4 Market Segmentation I 221
10.5 Market Segmentation II 222
10.6 Market Share 223
10.7 Five Forces Analysis 224
10.8 Leading Companies 231
10.9 Market Forecasts 243
10.10 Macroeconomic Indicators 245
CHAPTER 11 APPENDIX 246
11.1 Data Research Methodology 246
List of Tables
Table 1: G8 Motorcycles industry, revenue ($bn), 2003–12 23
Table 2: G8 Motorcycles industry, revenue by country ($bn) 2003–2007 25
Table 3: G8 Motorcycles industry forecast, revenue by country ($bn) 2007–2012 26
Table 4: Canada Motorcycles Market Value: $ million, 2003-2007 28
Table 5: Canada Motorcycles Market Volume: Units thousand, 2003-2007 29
Table 6: Canada Motorcycles Market Segmentation I: % Share, by Volume, 2007 30
Table 7: Canada Motorcycles Market Segmentation II: % Share, by Value, 2007 31
Table 8: Canada Motorcycles Market Share: % Share, by Volume, 2007 32
Table 9: Key Facts: Honda Motor Company Limited 40
Table 10: Key Financials: Honda Motor Company Limited 42
Table 11: Key Facts: Harley-Davidson, Inc. 43
Table 12: Key Financials: Harley-Davidson, Inc. 45
Table 13: Key Facts: Yamaha Motor Co., Ltd. 47
Table 14: Key Financials: Yamaha Motor Co., Ltd. 48
Table 15: Key Facts: Suzuki Motor Corporation 50
Table 16: Key Financials: Suzuki Motor Corporation 52
Table 17: Canada Motorcycles Market Value Forecast: $ million, 2007-2012 53
Table 18: Canada Motorcycles Market Volume Forecast: Units thousand, 2007-2012 54
Table 19: Canada Size of Population (million) , 2003-2007 55
Table 20: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 55
Table 21: Canada Inflation, 2003-2007 55
Table 22: Canada Exchange Rate, 2003-2007 56
Table 23: France Motorcycles Market Value: $ billion, 2003-2007 58
Table 24: France Motorcycles Market Volume: Units thousand, 2003-2007 59
Table 25: France Motorcycles Market Segmentation I: % Share, by Volume, 2007 60
Table 26: France Motorcycles Market Segmentation II: % Share, by Value, 2007 61
Table 27: France Motorcycles Market Share: % Share, by Volume, 2007 62
Table 28: Key Facts: Yamaha Motor Co., Ltd. 70
Table 29: Key Financials: Yamaha Motor Co., Ltd. 71
Table 30: Key Facts: Suzuki Motor Corporation 73
Table 31: Key Financials: Suzuki Motor Corporation 75
Table 32: Key Facts: Honda Motor Company Limited 76
Table 33: Key Financials: Honda Motor Company Limited 78
Table 34: France Motorcycles Market Value Forecast: $ billion, 2007-2012 79
Table 35: France Motorcycles Market Volume Forecast: Units thousand, 2007-2012 80
Table 36: France Size of Population (million) , 2003-2007 81
Table 37: France GDP (Constant 2000 Prices, $ billion), 2003-2007 81
Table 38: France Inflation, 2003-2007 81
Table 39: France Exchange Rate, 2003-2007 82
Table 40: Germany Motorcycles Market Value: $ billion, 2003-2007 85
Table 41: Germany Motorcycles Market Volume: Units thousand, 2003-2007 86
Table 42: Germany Motorcycles Market Segmentation I: % Share, by Volume, 2007 87
Table 43: Germany Motorcycles Market Segmentation II: % Share, by Value, 2007 88
Table 44: Germany Motorcycles Market Share: % Share, by Volume, 2007 89
Table 45: Key Facts: Yamaha Motor Co., Ltd. 97
Table 46: Key Financials: Yamaha Motor Co., Ltd. 98
Table 47: Key Facts: Bayerische Motoren Werke AG 100
Table 48: Key Financials: Bayerische Motoren Werke AG 104
Table 49: Key Facts: Suzuki Motor Corporation 105
Table 50: Key Financials: Suzuki Motor Corporation 107
Table 51: Germany Motorcycles Market Value Forecast: $ billion, 2007-2012 108
Table 52: Germany Motorcycles Market Volume Forecast: Units thousand, 2007-2012 109
Table 53: Germany Size of Population (million) , 2003-2007 110
Table 54: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 110
Table 55: Germany Inflation, 2003-2007 110
Table 56: Germany Exchange Rate, 2003-2007 111
Table 57: Italy Motorcycles Market Value: $ million, 2003-2007 114
Table 58: Italy Motorcycles Market Volume: Units thousand, 2003-2007 115
Table 59: Italy Motorcycles Market Segmentation I: % Share, by Volume, 2007 116
Table 60: Italy Motorcycles Market Segmentation II: % Share, by Value, 2007 117
Table 61: Italy Motorcycles Market Share: % Share, by Volume, 2007 118
Table 62: Key Facts: Honda Motor Company Limited 125
Table 63: Key Financials: Honda Motor Company Limited 127
Table 64: Key Facts: Piaggio & C. SpA 128
Table 65: Key Financials: Piaggio & C. SpA 129
Table 66: Key Facts: Yamaha Motor Co., Ltd. 130
Table 67: Key Financials: Yamaha Motor Co., Ltd. 131
Table 68: Key Facts: Kwang Yang Motor Company Ltd 133
Table 69: Italy Motorcycles Market Value Forecast: $ million, 2007-2012 134
Table 70: Italy Motorcycles Market Volume Forecast: Units thousand, 2007-2012 135
Table 71: Italy Size of Population (million) , 2003-2007 136
Table 72: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 136
Table 73: Italy Inflation, 2003-2007 136
Table 74: Italy Exchange Rate, 2003-2007 137
Table 75: Japan Motorcycles Market Value: $ billion, 2003-2007 140
Table 76: Japan Motorcycles Market Volume: Units thousand, 2003-2007 141
Table 77: Japan Motorcycles Market Segmentation I: % Share, by Volume, 2007 142
Table 78: Japan Motorcycles Market Segmentation II: % Share, by Value, 2007 143
Table 79: Japan Motorcycles Market Share: % Share, by Volume, 2007 144
Table 80: Key Facts: Honda Motor Company Limited 153
Table 81: Key Financials: Honda Motor Company Limited 155
Table 82: Key Facts: Yamaha Motor Co., Ltd. 156
Table 83: Key Financials: Yamaha Motor Co., Ltd. 158
Table 84: Key Facts: Suzuki Motor Corporation 159
Table 85: Key Financials: Suzuki Motor Corporation 161
Table 86: Japan Motorcycles Market Value Forecast: $ billion, 2007-2012 162
Table 87: Japan Motorcycles Market Volume Forecast: Units thousand, 2007-2012 163
Table 88: Japan Size of Population (million) , 2003-2007 164
Table 89: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 164
Table 90: Japan Exchange Rate, 2003-2007 164
Table 91: Russia Motorcycles Market Value: $ million, 2003-2007 166
Table 92: Russia Motorcycles Market Volume: Units thousand, 2003-2007 167
Table 93: Russia Motorcycles Market Segmentation I: % Share, by Volume, 2007 168
Table 94: Russia Motorcycles Market Segmentation II: % Share, by Volume, 2007 169
Table 95: Russia Motorcycles Market Share: % Share, by Volume, 2007 170
Table 96: Key Facts: Honda Motor Company Limited 177
Table 97: Key Financials: Honda Motor Company Limited 179
Table 98: Key Facts: Suzuki Motor Corporation 180
Table 99: Key Financials: Suzuki Motor Corporation 182
Table 100: Key Facts: Yamaha Motor Co., Ltd. 183
Table 101: Key Financials: Yamaha Motor Co., Ltd. 185
Table 102: Key Facts: Jinan Qingqi Motorcycle Co., Ltd. 186
Table 103: Russia Motorcycles Market Value Forecast: $ million, 2007-2012 187
Table 104: Russia Motorcycles Market Volume Forecast: Units thousand, 2007-2012 188
Table 105: Russia Size of Population (million) , 2003-2007 189
Table 106: Russia GDP (Constant 2000 Prices, $ billion), 2003-2007 189
Table 107: Russia Inflation, 2003-2007 189
Table 108: Russia Exchange Rate, 2003-2007 190
Table 109: United Kingdom Motorcycles Market Value: $ million, 2003-2007 193
Table 110: United Kingdom Motorcycles Market Volume: Units thousand, 2003-2007 194
Table 111: United Kingdom Motorcycles Market Segmentation I: % Share, by Volume, 2007 195
Table 112: United Kingdom Motorcycles Market Segmentation II: % Share, by Value, 2007 196
Table 113: United Kingdom Motorcycles Market Share: % Share, by Volume, 2007 197
Table 114: Key Facts: Honda Motor Company Limited 205
Table 115: Key Financials: Honda Motor Company Limited 207
Table 116: Key Facts: Suzuki Motor Corporation 208
Table 117: Key Financials: Suzuki Motor Corporation 210
Table 118: Key Facts: Yamaha Motor Co., Ltd. 211
Table 119: Key Financials: Yamaha Motor Co., Ltd. 213
Table 120: United Kingdom Motorcycles Market Value Forecast: $ million, 2007-2012 214
Table 121: United Kingdom Motorcycles Market Volume Forecast: Units thousand, 2007-2012 215
Table 122: United Kingdom Size of Population (million) , 2003-2007 216
Table 123: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 216
Table 124: United Kingdom Inflation, 2003-2007 216
Table 125: United Kingdom Exchange Rate, 2003-2007 217
Table 126: United States Motorcycles Market Value: $ billion, 2003-2007 219
Table 127: United States Motorcycles Market Volume: Units thousand, 2003-2007 220
Table 128: United States Motorcycles Market Segmentation I: % Share, by Volume, 2007 221
Table 129: United States Motorcycles Market Segmentation II: % Share, by Value, 2007 222
Table 130: United States Motorcycles Market Share: % Share, by Volume, 2007 223
Table 131: Key Facts: Honda Motor Company Limited 231
Table 132: Key Financials: Honda Motor Company Limited 233
Table 133: Key Facts: Harley-Davidson, Inc. 234
Table 134: Key Financials: Harley-Davidson, Inc. 236
Table 135: Key Facts: Yamaha Motor Co., Ltd. 237
Table 136: Key Financials: Yamaha Motor Co., Ltd. 239
Table 137: Key Facts: Suzuki Motor Corporation 240
Table 138: Key Financials: Suzuki Motor Corporation 242
Table 139: United States Motorcycles Market Value Forecast: $ billion, 2007-2012 243
Table 140: United States Motorcycles Market Volume Forecast: Units thousand, 2007-2012 244
Table 141: United States Size of Population (million) , 2003-2007 245
Table 142: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 245
Table 143: United States Inflation, 2003-2007 245
List of Figures
Figure 1: G8 Motorcycles industry, revenue ($bn) 2003–2012 23
Figure 2: G8 Motorcycles industry, revenue by country (%) 2003–2012 24
Figure 3: G8 Motorcycles industry, revenue by country ($bn) 2003–2007 25
Figure 4: G8 Motorcycles industry forecast, revenue by country ($bn) 2007–2012 26
Figure 5: Canada Motorcycles Market Value: $ million, 2003-2007 28
Figure 6: Canada Motorcycles Market Volume: Units thousand, 2003-2007 29
Figure 7: Canada Motorcycles Market Segmentation I: % Share, by Volume, 2007 30
Figure 8: Canada Motorcycles Market Segmentation II: % Share, by Value, 2007 31
Figure 9: Canada Motorcycles Market Share: % Share, by Volume, 2007 32
Figure 10: Forces Driving Competition in the Motorcycles Market in Canada, 2007 33
Figure 11: Drivers of Buyer Power in the Motorcycles Market in Canada, 2007 35
Figure 12: Drivers of Supplier Power in the Motorcycles Market in Canada, 2007 36
Figure 13: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Canada, 2007 37
Figure 14: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Canada, 2007 38
Figure 15: Drivers of Degree of Rivalry in the Motorcycles Market in Canada, 2007 39
Figure 16: Revenues & Profitability: Honda Motor Company Limited 42
Figure 17: Revenues & Profitability: Harley-Davidson, Inc. 46
Figure 18: Revenues & Profitability: Yamaha Motor Co., Ltd. 49
Figure 19: Revenues & Profitability: Suzuki Motor Corporation 52
Figure 20: Canada Motorcycles Market Value Forecast: $ million, 2007-2012 53
Figure 21: Canada Motorcycles Market Volume Forecast: Units thousand, 2007-2012 54
Figure 22: France Motorcycles Market Value: $ billion, 2003-2007 58
Figure 23: France Motorcycles Market Volume: Units thousand, 2003-2007 59
Figure 24: France Motorcycles Market Segmentation I: % Share, by Volume, 2007 60
Figure 25: France Motorcycles Market Segmentation II: % Share, by Value, 2007 61
Figure 26: France Motorcycles Market Share: % Share, by Volume, 2007 62
Figure 27: Forces Driving Competition in the Motorcycles Market in France, 2007 63
Figure 28: Drivers of Buyer Power in the Motorcycles Market in France, 2007 64
Figure 29: Drivers of Supplier Power in the Motorcycles Market in France, 2007 65
Figure 30: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in France, 2007 66
Figure 31: Factors Influencing the Threat of Substitutes in the Motorcycles Market in France, 2007 67
Figure 32: Drivers of Degree of Rivalry in the Motorcycles Market in France, 2007 68
Figure 33: Revenues & Profitability: Yamaha Motor Co., Ltd. 72
Figure 34: Revenues & Profitability: Suzuki Motor Corporation 75
Figure 35: Revenues & Profitability: Honda Motor Company Limited 78
Figure 36: France Motorcycles Market Value Forecast: $ billion, 2007-2012 79
Figure 37: France Motorcycles Market Volume Forecast: Units thousand, 2007-2012 80
Figure 38: Germany Motorcycles Market Value: $ billion, 2003-2007 85
Figure 39: Germany Motorcycles Market Volume: Units thousand, 2003-2007 86
Figure 40: Germany Motorcycles Market Segmentation I: % Share, by Volume, 2007 87
Figure 41: Germany Motorcycles Market Segmentation II: % Share, by Value, 2007 88
Figure 42: Germany Motorcycles Market Share: % Share, by Volume, 2007 89
Figure 43: Forces Driving Competition in the Motorcycles Market in Germany, 2007 90
Figure 44: Drivers of Buyer Power in the Motorcycles Market in Germany, 2007 91
Figure 45: Drivers of Supplier Power in the Motorcycles Market in Germany, 2007 92
Figure 46: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Germany, 2007 93
Figure 47: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Germany, 2007 94
Figure 48: Drivers of Degree of Rivalry in the Motorcycles Market in Germany, 2007 95
Figure 49: Revenues & Profitability: Yamaha Motor Co., Ltd. 99
Figure 50: Revenues & Profitability: Bayerische Motoren Werke AG 104
Figure 51: Revenues & Profitability: Suzuki Motor Corporation 107
Figure 52: Germany Motorcycles Market Value Forecast: $ billion, 2007-2012 108
Figure 53: Germany Motorcycles Market Volume Forecast: Units thousand, 2007-2012 109
Figure 54: Italy Motorcycles Market Value: $ million, 2003-2007 114
Figure 55: Italy Motorcycles Market Volume: Units thousand, 2003-2007 115
Figure 56: Italy Motorcycles Market Segmentation I: % Share, by Volume, 2007 116
Figure 57: Italy Motorcycles Market Segmentation II: % Share, by Value, 2007 117
Figure 58: Italy Motorcycles Market Share: % Share, by Volume, 2007 118
Figure 59: Forces Driving Competition in the Motorcycles Market in Italy, 2007 119
Figure 60: Drivers of Buyer Power in the Motorcycles Market in Italy, 2007 120
Figure 61: Drivers of Supplier Power in the Motorcycles Market in Italy, 2007 121
Figure 62: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Italy, 2007 122
Figure 63: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Italy, 2007 123
Figure 64: Drivers of Degree of Rivalry in the Motorcycles Market in Italy, 2007 124
Figure 65: Revenues & Profitability: Honda Motor Company Limited 127
Figure 66: Revenues & Profitability: Piaggio & C. SpA 129
Figure 67: Revenues & Profitability: Yamaha Motor Co., Ltd. 132
Figure 68: Italy Motorcycles Market Value Forecast: $ million, 2007-2012 134
Figure 69: Italy Motorcycles Market Volume Forecast: Units thousand, 2007-2012 135
Figure 70: Japan Motorcycles Market Value: $ billion, 2003-2007 140
Figure 71: Japan Motorcycles Market Volume: Units thousand, 2003-2007 141
Figure 72: Japan Motorcycles Market Segmentation I: % Share, by Volume, 2007 142
Figure 73: Japan Motorcycles Market Segmentation II: % Share, by Value, 2007 143
Figure 74: Japan Motorcycles Market Share: % Share, by Volume, 2007 144
Figure 75: Forces Driving Competition in the Motorcycles Market in Japan, 2007 145
Figure 76: Drivers of Buyer Power in the Motorcycles Market in Japan, 2007 147
Figure 77: Drivers of Supplier Power in the Motorcycles Market in Japan, 2007 148
Figure 78: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Japan, 2007 149
Figure 79: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Japan, 2007 150
Figure 80: Drivers of Degree of Rivalry in the Motorcycles Market in Japan, 2007 151
Figure 81: Revenues & Profitability: Honda Motor Company Limited 155
Figure 82: Revenues & Profitability: Yamaha Motor Co., Ltd. 158
Figure 83: Revenues & Profitability: Suzuki Motor Corporation 161
Figure 84: Japan Motorcycles Market Value Forecast: $ billion, 2007-2012 162
Figure 85: Japan Motorcycles Market Volume Forecast: Units thousand, 2007-2012 163
Figure 86: Russia Motorcycles Market Value: $ million, 2003-2007 166
Figure 87: Russia Motorcycles Market Volume: Units thousand, 2003-2007 167
Figure 88: Russia Motorcycles Market Segmentation I: % Share, by Volume, 2007 168
Figure 89: Russia Motorcycles Market Segmentation II: % Share, by Volume, 2007 169
Figure 90: Russia Motorcycles Market Share: % Share, by Volume, 2007 170
Figure 91: Forces Driving Competition in the Motorcycles Market in Russia, 2007 171
Figure 92: Drivers of Buyer Power in the Motorcycles Market in Russia, 2007 172
Figure 93: Drivers of Supplier Power in the Motorcycles Market in Russia, 2007 173
Figure 94: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Russia, 2007 174
Figure 95: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Russia, 2007 175
Figure 96: Drivers of Degree of Rivalry in the Motorcycles Market in Russia, 2007 176
Figure 97: Revenues & Profitability: Honda Motor Company Limited 179
Figure 98: Revenues & Profitability: Suzuki Motor Corporation 182
Figure 99: Revenues & Profitability: Yamaha Motor Co., Ltd. 185
Figure 100: Russia Motorcycles Market Value Forecast: $ million, 2007-2012 187
Figure 101: Russia Motorcycles Market Volume Forecast: Units thousand, 2007-2012 188
Figure 102: United Kingdom Motorcycles Market Value: $ million, 2003-2007 193
Figure 103: United Kingdom Motorcycles Market Volume: Units thousand, 2003-2007 194
Figure 104: United Kingdom Motorcycles Market Segmentation I: % Share, by Volume, 2007 195
Figure 105: United Kingdom Motorcycles Market Segmentation II: % Share, by Value, 2007 196
Figure 106: United Kingdom Motorcycles Market Share: % Share, by Volume, 2007 197
Figure 107: Forces Driving Competition in the Motorcycles Market in the United Kingdom, 2007 198
Figure 108: Drivers of Buyer Power in the Motorcycles Market in the United Kingdom, 2007 200
Figure 109: Drivers of Supplier Power in the Motorcycles Market in the United Kingdom, 2007 201
Figure 110: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in the United Kingdom, 2007 202
Figure 111: Factors Influencing the Threat of Substitutes in the Motorcycles Market in the United Kingdom, 2007 203
Figure 112: Drivers of Degree of Rivalry in the Motorcycles Market in the United Kingdom, 2007 204
Figure 113: Revenues & Profitability: Honda Motor Company Limited 207
Figure 114: Revenues & Profitability: Suzuki Motor Corporation 210
Figure 115: Revenues & Profitability: Yamaha Motor Co., Ltd. 213
Figure 116: United Kingdom Motorcycles Market Value Forecast: $ million, 2007-2012 214
Figure 117: United Kingdom Motorcycles Market Volume Forecast: Units thousand, 2007-2012 215
Figure 118: United States Motorcycles Market Value: $ billion, 2003-2007 219
Figure 119: United States Motorcycles Market Volume: Units thousand, 2003-2007 220
Figure 120: United States Motorcycles Market Segmentation I: % Share, by Volume, 2007 221
Figure 121: United States Motorcycles Market Segmentation II: % Share, by Value, 2007 222
Figure 122: United States Motorcycles Market Share: % Share, by Volume, 2007 223
Figure 123: Forces Driving Competition in the Motorcycles Market in the United States, 2007 224
Figure 124: Drivers of Buyer Power in the Motorcycles Market in the United States, 2007 225
Figure 125: Drivers of Supplier Power in the Motorcycles Market in the United States, 2007 226
Figure 126: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in the United States, 2007 227
Figure 127: Factors Influencing the Threat of Substitutes in the Motorcycles Market in the United States, 2007 228
Figure 128: Drivers of Degree of Rivalry in the Motorcycles Market in the United States, 2007 229
Figure 129: Revenues & Profitability: Honda Motor Company Limited 233
Figure 130: Revenues & Profitability: Harley-Davidson, Inc. 237
Figure 131: Revenues & Profitability: Yamaha Motor Co., Ltd. 239
Figure 132: Revenues & Profitability: Suzuki Motor Corporation 242
Figure 133: United States Motorcycles Market Value Forecast: $ billion, 2007-2012 243
Figure 134: United States Motorcycles Market Volume Forecast: Units thousand, 2007-2012 244
