Table of Contents
CHAPTER 1 INTRODUCTION 11
1.1 What is this report about? 11
1.2 Who is the target reader? 11
1.3 How to use this report 11
1.4 Definitions 11
CHAPTER 2 NAFTA COUNTRIES MOTORCYCLES INDUSTRY OUTLOOK 12
CHAPTER 3 MOTORCYCLES IN THE UNITED STATES 15
3.1 Market Overview 15
3.2 Market Value 16
3.3 Market Volume 17
3.4 Market Segmentation I 18
3.5 Market Segmentation II 19
3.6 Market Share 20
3.7 Five Forces Analysis 21
3.8 Leading Companies 29
3.9 Market Forecasts 42
3.10 Macroeconomic Indicators 44
CHAPTER 4 MOTORCYCLES IN MEXICO 45
4.1 Market Overview 45
4.2 Market Value 46
4.3 Market Volume 47
4.4 Market Segmentation I 48
4.5 Market Segmentation II 49
4.6 Market Share 50
4.7 Five Forces Analysis 51
4.8 Leading Companies 58
4.9 Market Forecasts 71
4.10 Macroeconomic Indicators 73
CHAPTER 5 MOTORCYCLES IN CANADA 75
5.1 Market Overview 75
5.2 Market Value 76
5.3 Market Volume 77
5.4 Market Segmentation I 78
5.5 Market Segmentation II 79
5.6 Market Share 80
5.7 Five Forces Analysis 81
5.8 Leading Companies 88
5.9 Market Forecasts 101
5.10 Macroeconomic Indicators 103
CHAPTER 6 APPENDIX 105
6.1 Data Research Methodology 105
List of Tables
Table 1: NAFTA countries Motorcycles industry, revenue ($bn) 2003–2012 12
Table 2: NAFTA countries Motorcycles industry, revenue ($ bn) 2003–2007 13
Table 3: NAFTA countries Motorcycles industry forecast, revenue ($ bn) 2007–2012 14
Table 4: United States Motorcycles Market Value: $ billion, 2003-2007 16
Table 5: United States Motorcycles Market Volume: Units thousand, 2003-2007 17
Table 6: United States Motorcycles Market Segmentation I: % Share, by Volume, 2007 18
Table 7: United States Motorcycles Market Segmentation II: % Share, by Value, 2007 19
Table 8: United States Motorcycles Market Share: % Share, by Volume, 2007 20
Table 9: Key Facts: Honda Motor Company Limited 29
Table 10: Key Financials: Honda Motor Company Limited 31
Table 11: Key Facts: Harley-Davidson, Inc. 32
Table 12: Key Financials: Harley-Davidson, Inc. 34
Table 13: Key Facts: Yamaha Motor Co., Ltd. 36
Table 14: Key Financials: Yamaha Motor Co., Ltd. 37
Table 15: Key Facts: Suzuki Motor Corporation 39
Table 16: Key Financials: Suzuki Motor Corporation 41
Table 17: United States Motorcycles Market Value Forecast: $ billion, 2007-2012 42
Table 18: United States Motorcycles Market Volume Forecast: Units thousand, 2007-2012 43
Table 19: United States Size of Population (million) , 2003-2007 44
Table 20: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 44
Table 21: United States Inflation, 2003-2007 44
Table 22: Mexico Motorcycles Market Value: $ million, 2003-2007 46
Table 23: Mexico Motorcycles Market Volume: Units thousand, 2003-2007 47
Table 24: Mexico Motorcycles Market Segmentation I: % Share, by Volume, 2007 48
Table 25: Mexico Motorcycles Market Segmentation II: % Share, by Value, 2007 49
Table 26: Mexico Motorcycles Market Share: % Share, by Volume, 2007 50
Table 27: Key Facts: Honda Motor Company Limited 58
Table 28: Key Financials: Honda Motor Company Limited 60
Table 29: Key Facts: Yamaha Motor Co., Ltd. 61
Table 30: Key Financials: Yamaha Motor Co., Ltd. 62
Table 31: Key Facts: Suzuki Motor Corporation 64
Table 32: Key Financials: Suzuki Motor Corporation 66
Table 33: Key Facts: Harley-Davidson, Inc. 67
Table 34: Key Financials: Harley-Davidson, Inc. 69
Table 35: Mexico Motorcycles Market Value Forecast: $ million, 2007-2012 71
Table 36: Mexico Motorcycles Market Volume Forecast: Units thousand, 2007-2012 72
Table 37: Mexico Size of Population (million) , 2003-2007 73
Table 38: Mexico GDP (Constant 2000 Prices, $ billion), 2003-2007 73
Table 39: Mexico Inflation, 2003-2007 73
Table 40: Mexico Exchange Rate, 2003-2007 74
Table 41: Canada Motorcycles Market Value: $ million, 2003-2007 76
Table 42: Canada Motorcycles Market Volume: Units thousand, 2003-2007 77
Table 43: Canada Motorcycles Market Segmentation I: % Share, by Volume, 2007 78
Table 44: Canada Motorcycles Market Segmentation II: % Share, by Value, 2007 79
Table 45: Canada Motorcycles Market Share: % Share, by Volume, 2007 80
Table 46: Key Facts: Honda Motor Company Limited 88
Table 47: Key Financials: Honda Motor Company Limited 90
Table 48: Key Facts: Harley-Davidson, Inc. 91
Table 49: Key Financials: Harley-Davidson, Inc. 93
Table 50: Key Facts: Yamaha Motor Co., Ltd. 95
Table 51: Key Financials: Yamaha Motor Co., Ltd. 96
Table 52: Key Facts: Suzuki Motor Corporation 98
Table 53: Key Financials: Suzuki Motor Corporation 99
Table 54: Canada Motorcycles Market Value Forecast: $ million, 2007-2012 101
Table 55: Canada Motorcycles Market Volume Forecast: Units thousand, 2007-2012 102
Table 56: Canada Size of Population (million) , 2003-2007 103
Table 57: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 103
Table 58: Canada Inflation, 2003-2007 103
Table 59: Canada Exchange Rate, 2003-2007 104
List of Figures
Figure 1: NAFTA countries Motorcycles industry, revenue ($bn) 2003–2012 12
Figure 2: NAFTA countries Motorcycles industry, revenue ($ bn) 2003–2007 13
Figure 3: NAFTA countries Motorcycles industry forecast, revenue ($ bn) 2007–2012 14
Figure 4: United States Motorcycles Market Value: $ billion, 2003-2007 16
Figure 5: United States Motorcycles Market Volume: Units thousand, 2003-2007 17
Figure 6: United States Motorcycles Market Segmentation I: % Share, by Volume, 2007 18
Figure 7: United States Motorcycles Market Segmentation II: % Share, by Value, 2007 19
Figure 8: United States Motorcycles Market Share: % Share, by Volume, 2007 20
Figure 9: Forces Driving Competition in the Motorcycles Market in the United States, 2007 21
Figure 10: Drivers of Buyer Power in the Motorcycles Market in the United States, 2007 22
Figure 11: Drivers of Supplier Power in the Motorcycles Market in the United States, 2007 23
Figure 12: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in the United States, 2007 24
Figure 13: Factors Influencing the Threat of Substitutes in the Motorcycles Market in the United States, 2007 26
Figure 14: Drivers of Degree of Rivalry in the Motorcycles Market in the United States, 2007 27
Figure 15: Revenues & Profitability: Honda Motor Company Limited 31
Figure 16: Revenues & Profitability: Harley-Davidson, Inc. 35
Figure 17: Revenues & Profitability: Yamaha Motor Co., Ltd. 38
Figure 18: Revenues & Profitability: Suzuki Motor Corporation 41
Figure 19: United States Motorcycles Market Value Forecast: $ billion, 2007-2012 42
Figure 20: United States Motorcycles Market Volume Forecast: Units thousand, 2007-2012 43
Figure 21: Mexico Motorcycles Market Value: $ million, 2003-2007 46
Figure 22: Mexico Motorcycles Market Volume: Units thousand, 2003-2007 47
Figure 23: Mexico Motorcycles Market Segmentation I: % Share, by Volume, 2007 48
Figure 24: Mexico Motorcycles Market Segmentation II: % Share, by Value, 2007 49
Figure 25: Mexico Motorcycles Market Share: % Share, by Volume, 2007 50
Figure 26: Forces Driving Competition in the Motorcycles Market in Mexico, 2007 51
Figure 27: Drivers of Buyer Power in the Motorcycles Market in Mexico, 2007 52
Figure 28: Drivers of Supplier Power in the Motorcycles Market in Mexico, 2007 53
Figure 29: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Mexico, 2007 54
Figure 30: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Mexico, 2007 56
Figure 31: Drivers of Degree of Rivalry in the Motorcycles Market in Mexico, 2007 57
Figure 32: Revenues & Profitability: Honda Motor Company Limited 60
Figure 33: Revenues & Profitability: Yamaha Motor Co., Ltd. 63
Figure 34: Revenues & Profitability: Suzuki Motor Corporation 66
Figure 35: Revenues & Profitability: Harley-Davidson, Inc. 70
Figure 36: Mexico Motorcycles Market Value Forecast: $ million, 2007-2012 71
Figure 37: Mexico Motorcycles Market Volume Forecast: Units thousand, 2007-2012 72
Figure 38: Canada Motorcycles Market Value: $ million, 2003-2007 76
Figure 39: Canada Motorcycles Market Volume: Units thousand, 2003-2007 77
Figure 40: Canada Motorcycles Market Segmentation I: % Share, by Volume, 2007 78
Figure 41: Canada Motorcycles Market Segmentation II: % Share, by Value, 2007 79
Figure 42: Canada Motorcycles Market Share: % Share, by Volume, 2007 80
Figure 43: Forces Driving Competition in the Motorcycles Market in Canada, 2007 81
Figure 44: Drivers of Buyer Power in the Motorcycles Market in Canada, 2007 82
Figure 45: Drivers of Supplier Power in the Motorcycles Market in Canada, 2007 84
Figure 46: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Canada, 2007 85
Figure 47: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Canada, 2007 86
Figure 48: Drivers of Degree of Rivalry in the Motorcycles Market in Canada, 2007 87
Figure 49: Revenues & Profitability: Honda Motor Company Limited 90
Figure 50: Revenues & Profitability: Harley-Davidson, Inc. 94
Figure 51: Revenues & Profitability: Yamaha Motor Co., Ltd. 97
Figure 52: Revenues & Profitability: Suzuki Motor Corporation 100
Figure 53: Canada Motorcycles Market Value Forecast: $ million, 2007-2012 101
Figure 54: Canada Motorcycles Market Volume Forecast: Units thousand, 2007-2012 102
