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The Airline Industry and Social Media - A Review & Analysis

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Market

Transportation

Report Type

Market Research

Country

Global

Published

1 September 2009

Number of Pages

62

Report Delivery

Email

Delivery Lead Time

-

Publisher

Air Insight

File Format

-

jetBlue, Southwest and Virgin America employ Twitter the most

The report provides a comprehensive analysis of numerous airlines and their use of social media. The analysis is based on primary and secondary research. The report details the short and evolving impact ofsocial media on travel generally, and airlines specifically.

It also provides a detailed road map forsuccessful deployment of social media. A number of airlines' use of Twitter is analyzed - demonstratinghow these airlines have done well or are falling behind. The report lists the Top Three TwitteringAirlines; jetBlue, Southwest and Virgin America.

It analyzes Twitter activities at: Air Baltic, Air NewZealand, Alaska Airlines, British Airways, Cathay Pacific, Continental Airlines, Delta Air Lines, jetBlue, Kenya Airways, Qantas, Southwest Airlines, United Airlines, and Virgin America.

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Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

Hard Copy License

Hard Copy License

As described. Hard copy reports are dispatched in the post/mail. However, the majority of our reports are in PDF and are either available for immediate download or they are sent by email within hours of purchase.

£303.37

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