| Market Research A to Z | Company Profiles A to Z | Register | Contact Us |
| +44 (0) 203 086 8600 Call us on |
Brazil Tourism Report Q4 2009
Market |
Travel |
Report Type |
Market Research |
Country |
Brazil |
Published |
16 September 2009 |
Number of Pages |
48 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
Brazil tourism industry to see growth to 8.4mn tourist arrivals in 2013
The number of tourists arriving in Brazil has been high for many years. Even so, it is still growing. In 2001 there were 4.7mn arrivals. While the growth pattern has been erratic, alternating between years with strong growth and others with a fall off in numbers, the trend is certainly upwards. In 2008 there were 6.8mn arrivals and while that number is expected to fall in 2009 due to the global economic slowdown we expect a quick recovery followed by growth to 8.4mn tourist arrivals in 2013, at the end of the forecast period.
In common with many industries and many countries at present, the signals on the state of Brazil’s tourism industry are best described as unclear and possibly as contradictory.
The generally expressed view is that a decline in international tourist arrivals will be largely offset by increases in internal tourism. Jeanine Pires, president of the Brazilian Institute of Tourism (Embratur), is more optimistic. She recently stated that ‘The revenue generated by tourism [was] up 16.8% on 2007 – which had been our best year until then,’ and she remains upbeat for 2009.
On the other hand, regional airline GOL reported that while passenger numbers for April were up on those for March – which in turn were better than February. The April 2009 figure was nonetheless down 14.8% compared with April 2008.
Political Outlook
We have upgraded Brazil's short-term political risk rating to 72.1 from 70.8 on the back of falling inflation. Headline consumer price inflation in Brazil fell below 5.0% year-on-year (y-o-y) for the first time since March 2008. At 4.8% y-o-y, we believe that this is favourable for the country's social stability rating, which rose to 70.0 this month, from 65.0 previously. We note that should the inflation rate continue to fall over the coming months, we would further revise up our short-term political risk ratings for the country.
Long-Term
Outlook Still Bright While acknowledging the impact of the current recession, we remain bullish in the long-term regarding the Brazilian economy. We believe that Brazil's economy has a lot going for it, ranging from an enviable array of commodity resources, such as soy, sugar, iron ore, steel, and hydrocarbons (our oil and gas desk expects Brazil to become a net exporter of oil by 2011), to a highly promising consumer segment. We expect the Brazilian consumer to continue to grow in prominence over the coming decade, as bank lending will continue to be a driving force behind Brazil's economic performance – offering more sophisticated financial instruments to different sectors of the economy, where housing and agricultural loans are still a very nascent phenomenon.
Business Environment
With an abundance of agricultural and mineral resources, and a government that is actively encouraging of foreign investment, in our view Brazil is one of Latin America's increasingly attractive places to operate business activities. Furthermore, President Luiz Inácio Lula da Silva's ambitious infrastructure investment plans should unlock opportunities across all major sectors, most notably the transport and energy industries. Over-regulation, corruption-fighting and gang crime represent the key threats to the business environment.
Last Viewed
Brazil Tourism Report Q4 2009Household Products in Belgium
Romania Tourism Report Q2 2009
Management Consultants in Australia
Hungary Tourism Report Q3 2009
Become an Affiliate
Do you manage an industry specific website or blog? Are you looking to monetise your web traffic further? Are you a B2B website?
Why not offer your visitors industry specific strategic market reports and company profiles? Our Affiliate Program enables you to provide quality content on your website and to earn money from passing on visitors to our website. If a sale is made from your visitor, you earn commission (a fixed percentage of the price of a product).
Custom Research
Cannot find what you need? We can tailor a report for you. Complete the Custom Research Form and we will provide a quote.
News
Miles & More and Regus partnership to offer ‘rewarding’ working solutions for business travellers
Rezidor Hotel Group advises of strong market recovery in Q1
Rolls-Royce to provide nine engines and a $450 million services contract for Norwegian’s Dreamliners
International Airlines Group Books a Profit, Monitoring Fuel Costs
TUI Travel & Intrepid Travel Join Forces; To Target Adventure Tourists
