TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 11
1.1 What is this report about? 11
1.2 Who is the target reader? 11
1.3 How to use this report 11
1.4 Definitions 11
CHAPTER 2 NAFTA COUNTRIES HOTELS & MOTELS INDUSTRY OUTLOOK 12
CHAPTER 3 HOTELS & MOTELS IN UNITED STATES 15
3.1 Market Overview 15
3.2 Market Value 16
3.3 Market Segmentation I 17
3.4 Market Segmentation II 18
3.5 Five Forces Analysis 19
3.6 Leading Companies 25
3.7 Market Forecasts 36
3.8 Macroeconomic Indicators 37
CHAPTER 4 HOTELS & MOTELS IN MEXICO 38
4.1 Market Overview 38
4.2 Market Value 39
4.3 Market Segmentation I 40
4.4 Market Segmentation II 41
4.5 Five Forces Analysis 42
4.6 Leading Companies 49
4.7 Market Forecasts 58
4.8 Macroeconomic Indicators 59
CHAPTER 5 HOTELS & MOTELS IN CANADA 61
5.1 Market Overview 61
5.2 Market Value 62
5.3 Market Segmentation I 63
5.4 Market Segmentation II 64
5.5 Five Forces Analysis 65
5.6 Leading Companies 71
5.7 Market Forecasts 82
5.8 Macroeconomic Indicators 83
CHAPTER 6 APPENDIX 85
6.1 Data Research Methodology 85

LIST OF TABLES
Table 1: NAFTA countries Hotels & Motels industry, revenue ($bn) 2004–2013 12
Table 2: NAFTA countries Hotels & Motels industry, revenue ($ bn) 2004–2008(e) 13
Table 3: NAFTA countries Hotels & Motels industry forecast, revenue ($ bn) 2008–2013 14
Table 4: United States Hotels & Motels Industry Value: $ billion, 2004-2008 16
Table 5: United States Hotels & Motels Industry Segmentation I: % Share, by Value, 2008 17
Table 6: United States Hotels & Motels Industry Segmentation II: % Share, by Value, 2008 18
Table 7: Key Facts: Wyndham Worldwide 25
Table 8: Key Financials: Wyndham Worldwide 27
Table 9: Key Facts: Choice Hotels International, Inc. 28
Table 10: Key Financials: Choice Hotels International, Inc. 30
Table 11: Key Facts: InterContinental Hotels Group PLC 31
Table 12: Key Financials: InterContinental Hotels Group PLC 32
Table 13: Key Facts: Marriott International 33
Table 14: Key Financials: Marriott International 35
Table 15: United States Hotels & Motels Industry Value Forecast: $ billion, 2008-2013 36
Table 16: United States Size of Population (million) , 2004-2008 37
Table 17: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 37
Table 18: United States Inflation, 2004-2008 37
Table 19: Mexico Hotels & Motels Industry Value: $ billion, 2004-2008 39
Table 20: Mexico Hotels & Motels Industry Segmentation I: % Share, by Value, 2008 40
Table 21: Mexico Hotels & Motels Industry Segmentation II: % Share, by Value, 2008 41
Table 22: Key Facts: Hilton Hotels Corporation 49
Table 23: Key Financials: Hilton Hotels Corporation 51
Table 24: Key Facts: Marriott International, Inc. 52
Table 25: Key Financials: Marriott International, Inc. 54
Table 26: Key Facts: NH Hoteles SA 55
Table 27: Key Financials: NH Hoteles SA 56
Table 28: Key Facts: Camino Real Hotels & Resorts 57
Table 29: Mexico Hotels & Motels Industry Value Forecast: $ billion, 2008-2013 58
Table 30: Mexico Size of Population (million) , 2004-2008 59
Table 31: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 59
Table 32: Mexico Inflation, 2004-2008 60
Table 33: Mexico Exchange Rate, 2004-2008 60
Table 34: Canada Hotels & Motels Industry Value: $ billion, 2004-2008 62
Table 35: Canada Hotels & Motels Industry Segmentation I: % Share, by Value, 2008 63
Table 36: Canada Hotels & Motels Industry Segmentation II: % Share, by Value, 2008 64
Table 37: Key Facts: Wyndham Worldwide 71
Table 38: Key Financials: Wyndham Worldwide 73
Table 39: Key Facts: Hilton Hotels Corporation 74
Table 40: Key Financials: Hilton Hotels Corporation 76
Table 41: Key Facts: Best Western International 77
Table 42: Key Financials: Best Western International 78
Table 43: Key Facts: Choice Hotels International, Inc. 79
Table 44: Key Financials: Choice Hotels International, Inc. 81
Table 45: Canada Hotels & Motels Industry Value Forecast: $ billion, 2008-2013 82
Table 46: Canada Size of Population (million) , 2004-2008 83
Table 47: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 83
Table 48: Canada Inflation, 2004-2008 84
Table 49: Canada Exchange Rate, 2004-2008 84


LIST OF FIGURES
Figure 1: NAFTA countries Hotels & Motels industry, revenue ($bn) 2004–2013 12
Figure 2: NAFTA countries Hotels & Motels industry, revenue ($ bn) 2004–2008(e) 13
Figure 3: NAFTA countries Hotels & Motels industry forecast, revenue ($ bn) 2008–2013 14
Figure 4: United States Hotels & Motels Industry Value: $ billion, 2004-2008 16
Figure 5: United States Hotels & Motels Industry Segmentation I: % Share, by Value, 2008 17
Figure 6: United States Hotels & Motels Industry Segmentation II: % Share, by Value, 2008 18
Figure 7: Forces Driving Competition in the Hotels & Motels Industry in the United States 19
Figure 8: Drivers of Buyer Power in the Hotels & Motels Industry in the United States 20
Figure 9: Drivers of Supplier Power in the Hotels & Motels Industry in the United States 21
Figure 10: Factors Influencing the Likelihood of New Entrants in the Hotels & Motels Industry in the United States 22
Figure 11: Factors Influencing the Threat of Substitutes in the Hotels & Motels Industry in the United States 23
Figure 12: Drivers of Degree of Rivalry in the Hotels & Motels Industry in the United States 24
Figure 13: Revenues & Profitability: Wyndham Worldwide 27
Figure 14: Revenues & Profitability: Choice Hotels International, Inc. 30
Figure 15: Revenues & Profitability: InterContinental Hotels Group PLC 32
Figure 16: Revenues & Profitability: Marriott International 35
Figure 17: United States Hotels & Motels Industry Value Forecast: $ billion, 2008-2013 36
Figure 18: Mexico Hotels & Motels Industry Value: $ billion, 2004-2008 39
Figure 19: Mexico Hotels & Motels Industry Segmentation I: % Share, by Value, 2008 40
Figure 20: Mexico Hotels & Motels Industry Segmentation II: % Share, by Value, 2008 41
Figure 21: Forces Driving Competition in the Hotels & Motels Industry in Mexico 42
Figure 22: Drivers of Buyer Power in the Hotels & Motels Industry in Mexico 43
Figure 23: Drivers of Supplier Power in the Hotels & Motels Industry in Mexico 44
Figure 24: Factors Influencing the Likelihood of New Entrants in the Hotels & Motels Industry in Mexico 46
Figure 25: Factors Influencing the Threat of Substitutes in the Hotels & Motels Industry in Mexico 47
Figure 26: Drivers of Degree of Rivalry in the Hotels & Motels Industry in Mexico 48
Figure 27: Revenues & Profitability: Hilton Hotels Corporation 51
Figure 28: Revenues & Profitability: Marriott International, Inc. 54
Figure 29: Revenues & Profitability: NH Hoteles SA 56
Figure 30: Mexico Hotels & Motels Industry Value Forecast: $ billion, 2008-2013 58
Figure 31: Canada Hotels & Motels Industry Value: $ billion, 2004-2008 62
Figure 32: Canada Hotels & Motels Industry Segmentation I: % Share, by Value, 2008 63
Figure 33: Canada Hotels & Motels Industry Segmentation II: % Share, by Value, 2008 64
Figure 34: Forces Driving Competition in the Hotels & Motels Industry in Canada 65
Figure 35: Drivers of Buyer Power in the Hotels & Motels Industry in Canada 66
Figure 36: Drivers of Supplier Power in the Hotels & Motels Industry in Canada 67
Figure 37: Factors Influencing the Likelihood of New Entrants in the Hotels & Motels Industry in Canada 68
Figure 38: Factors Influencing the Threat of Substitutes in the Hotels & Motels Industry in Canada 69
Figure 39: Drivers of Degree of Rivalry in the Hotels & Motels Industry in Canada 70
Figure 40: Revenues & Profitability: Wyndham Worldwide 73
Figure 41: Revenues & Profitability: Hilton Hotels Corporation 76
Figure 42: Revenues & Profitability: Best Western International 78
Figure 43: Revenues & Profitability: Choice Hotels International, Inc. 81
Figure 44: Canada Hotels & Motels Industry Value Forecast: $ billion, 2008-2013 82