1. Analyst View
2. Industry Overview
2.1 Regional Segmentation
3. Industry Indicators and Outlook to 2012
3.1 International Tourist Arrivals
3.1.1 By Country
3.1.2 By Purpose of Visit
3.2 Expenditure - By International Tourists
3.2.1 Tourism Receipts
3.3 Outbound Tourism
3.3.1 By Tourists
3.3.2 Outbound Tourism Expenditure
3.4 Accommodation
3.4.1 Hotel and Room Supply
3.4.2 Average Occupancy Rate
3.5 Medical Tourism
3.5.1 Healthcare Infrastructure
3.5.2 Medical Tourism Industry
3.6 MICE
4. Market Trends
4.1 Promotional Activities
4.2 Development of Shopping Destinations
4.3 Dive Tourism
4.4 Government Support
4.5 Eco Tourism
5. Key Players
5.1 Malaysian Airline System Berhad
5.2 Air France
5.3 AirAsia Berhad
5.4 Cathay Pacific Airways Limited
5.5 Firefly
5.6 Genting Malaysia Berhad
5.7 Berjaya Land Berhad
5.8 GuocoLand (Malaysia) Berhad
5.9 Shangri-La Hotels (Malaysia) Berhad

List of Figures:

Figure 2-1: Share of Tourist Arrivals in ASEAN Countries (2009)
Figure 3-1: Tourist Arrivals (Million), 2009-2013
Figure 3-2: Tourist Arrivals by Country (%), 2010
Figure 3-3: Tourist Arrivals by Purpose of Visit (%), 2006
Figure 3-4: Tourism Receipts (Billion RM), 2009-2013
Figure 3-5: Breakup of Tourist Expenditure (%), 2009
Figure 3-6: Outbound Tourist (Million), 2009-2013
Figure 3-7: Outbound Tourism Expenditure (Billion US$), 2007, 2010 & 2013
Figure 3-8: Share of Public and Private Hospitals (2009)
Figure 3-9: Medical Tourist Arrivals by Country (%), 2009
Figure 3-10: Medical Tourist Arrivals (‘000), 2009-2013
Figure 3-11: Medical Tourism Market (Million RM), 2009-2013
Figure 3-12: MICE Visitors (Million), 2008 & 2009
Figure 3-13: Share of MICE Visitors in Tourist Arrivals (2009)
Figure 4-1: Share of Shopping Receipts in Total Tourism Receipts (2009)

List of Tables:

Table 2-1: Major Tourist Attractions
Table 3-1: Tourist Arrivals by Country (Numbers), 2008 & 2009
Table 3-2: Hotel and Room Supply by State (Numbers), 2008 & 2009
Table 3-3: Average Occupancy Rate of Hotels by State (%), 2008 & 2009
Table 3-4: Top Medical Tourism Destinations
Table 3-5: Healthcare Human Resource (2009)
Table 5-1: Malaysian Airline System Berhad - SWOT Analysis
Table 5-2: Air France - SWOT Analysis
Table 5-3: AirAsia Berhad - SWOT Analysis
Table 5-4: Cathay Pacific Airways Limited - SWOT Analysis
Table 5-5: Genting Malaysia Berhad - SWOT Analysis
Table 5-6: Berjaya Land Berhad - SWOT Analysis