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Market |
Travel |
Report Type |
Market Research |
Country |
India |
Published |
1 August 2009 |
Number of Pages |
83 |
Download |
|
Immediate |
|
Publisher |
Euromonitor |
File Format |
- |
Tourism growth rates declined sharply in 2008 compared to 2007 and also compared to the tourism boom seen over 2003-2008. The decline was due to the global economic meltdown and the terror attacks in Mumbai in November 2008. Decline in tourism was reflected by the much lower growth rates in international traffic and receipts, departures, domestic tourism, as well as in all tourist service providing sectors (accommodation, transport, car rental, travel retail etc.)
The Ministry of Tourism has responded speedily by introducing several steps to revive tourism, notable ones include declaring 2009, ‘Visit India year', offering a variety of promotions to tourists in 2009 and incentives to travel retail agents, hotels and other tourism service providers to develop tourism. The Ministry increased spend on advertising campaigns (including for ‘Incredible India' and the ‘Ahithi Devo Bhava' - Visitors are like God - campaigns) to reinforce the rich variety of tourism in India. Another important area where it has focused is to aggressively promote India as a safe tourist destination and to emphasise this it has undertaken several measures, such as stepping up vigilance, setting up a special tourist police force in key cities and at historically important tourist sites, as well as deploying increased manpower and resources for improving security checks at key airports and railway stations.
Travel and Tourism in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2012 illustrate how the market is set to change.
Sector coverage: travel accommodation, transportation, car rental, retail travel and tourist attraction markets
Why buy this report?
* Get a detailed picture of the travel and tourism industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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