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Global Condom Industry

Industry Sector

Consumer Goods

Published

19 September 2013

Author

Alex De Angelis

Type of News

Market

The global condom industry has been forecast to hit a market value of US$5.4 billion by 2018, with the industry set to be driven by the growing concern towards the spread of various sexually transmitted diseases, particularly HIV/AIDS and the need for a safe and cost-effective method of contraception.

Evidence of condom use dates back to 1220 B.C. in Egypt, according to Durex. Today the condom is morphing beyond its utilitarian functions -- protecting against pregnancy and disease -- into a kind of entertainment product, setting the stage for growth.

Although condoms played a vital role in the 60's and 70's in protection from sexually transmitted diseases like syphilis and gonorrhoea, the main use of a condom remained for contraception purposes. However, the use of condoms got a severe jolt with the invention of the "PILL", as more and more women started using it as it provided the maximum protection against pregnancy.

One of the most devastating diseases to affect humanity is AIDS. As of 2011, about 35 million people were surviving with this life-threatening infection worldwide, while over 2.5 million newly infected cases were reported. In terms of death toll since the spread of the disease, about 30 million people have succumbed to date, with the year 2011 alone accounting for over 1.7 million deaths.

The condoms market, of late, has opened up to the introduction of new pleasure-oriented condoms, in contrast to conventional condoms such as latex rubber, polyurethane, lambskin, lubricated, and spermicidal types of condoms. Other noteworthy market trends include launch of thinner condoms, increased focus on younger generation and women, use of nitrile polymer for female condoms, innovative packaging and labeling of condoms, and line extensions

Distribution-wise, condoms are increasingly being picked up from self-service counters available at drug stores, supermarkets, and more specifically online. The internet is catching the fervour of users who prefer to buy condoms discreetly. The internet is also widely being used as a forum for the distribution of educational literature and condom samples, in addition to providing encouragement for safer sex.Global condom industry

Europe represents the largest market for condoms in terms of value, accounting for about 25% share of the global market. However, in terms of volume, Asia-Pacific dominates owing to its huge population, growth in public awareness, and increased governmental support. The Asian-Pacific market for condoms is forecast to register the fastest growth, both in value and volume terms, and is likely grow at a compounded annual growth rate of more than 6% value-wise during the years 2007 through 2015. In the majority of under-developed regions, there still prevails a high degree of ignorance pertaining to knowledge and correct use of condoms. Several organisations, throughout the world, are therefore taking up aggressive social marketing across all commercial and professional media.

In 2012, domestic sales in the Chinese condom industry were approximately 9.55 billion, increasing by 9.77% YOY. The annual growth rate of domestic condom sales volume in 2011-2012 were lower than had been forecasted in 2009, mainly because of the declining volume of government purchase and the lack of influential new products in China condom market.

By far, latex condoms represent the vast majority of the industry's products. Latex is a naturally occurring rubber found in plants and trees. Its widespread availability and minimal need for further processing make it a cost-effective solution for condom manufacturers.

Major companies:

All in all, there are currently 13 players in the global condom industry with strong selling brands including Lifestyles, Beyond Seven, Trustex, Inspiral, Kimono, Pleasure Plus, Crown, Paradise, Okamoto, Ria and Impulse. Female Condom 2 (FC2) is the leading nitrile polymer female condom available.

Durex condoms:
This brand doesn't need much introduction. It is one of the leading condom manufacturers, with over 75 years of tradition. They filmed countless ads and TV commercials. Durex hold approximately 22% of the global branded condom market and they are sold in more than 140 countries. The brand name Durex was registered back in 1929, and the name was derived from this three words: Durability, Reliability and Excellence. Although Durex has become a generic term for condom in much of Europe, the brand has only a 15% share of the US market.

Trojan condoms:
Trojan Condoms are America's best selling condoms with more than 20 different condoms in their assortment. They are available on the market for 90 years, since Youngs Rubber Company, established by Merle Youngs, introduced Trojan line of condoms in 1920. Currently Church & Dwight Co. manages Trojan brand, after acquiring it in 2001 from Carter-Wallace, Inc. Church & Dwight's Trojan dominates with 69% of sales. At $33.6 million, Trojan's US advertising budget was about 26 times as big as Durex's last year.

Lifestyles Condoms:
This popular condom brand is manufactured by Australian company Ansell Limited, formerly known as Pacific Dunlop Limited. They are available in a broad selection of various condom styles and sizes with more than 20 condom types. Customer can choose between different size of Lifestyles condoms, different textures, colors, flavors and thickness.

For more information on the global condom industry, see the latest research: Global Condom Industry

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