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Lip Care Market

Industry Sector

Consumer Goods


4 January 2013


Matt Bodimeade

Type of News


The global lip care products industry is dominated by the European market due to the rising sales of lip medication products that are enriched with vitamins and chemicals, and are able to provide protection against harmful emissions of UV rays. For these reasons, the sector has been forecast to hit a market value of US $1.9 billion by 2017.

In 2013, the overall value of the lip make-up market in the UK will grow 2.9% compared to 2012 to reach a value of £193.2 million.

As can be seen from the table below, the lip gloss market in the UK increased at a CAGR of 1.30% during 2006-11 and is forecast to increase at the same rate in the years leading to 2016. The lipstick market has enjoyed a higher rate of growth during the same review period, increasing at an annual rate of 3.40% - forecast to be worth £66.63 million by 2016. The fastest rate of market size growth in the lip make-up category will be seen by "Other Lip make-up", increasing at a CAGR of 3.72% from 2012 to 2016.

UK lip make-up market dynamics: past and future growth rates and future market size:
SegmentCAGR (2006-11)CAGR (2011-16)Market size 2016 (GBP m)
Lip Gloss1.30%1.30%55.38
Lip Liner3.35%3.35%66.45
Other Lip Make-Up3.72%3.72%21.05


This rise in global markets has been heavily influenced by fashion trends, new product introductions, rising consumer interest and disposable income levels.

Lip balm or lip salve is a wax-like substance applied topically to the lips of the mouth to relieve chapped or dry lips, angular cheilitis, stomatitis, or cold sores. Lip balm often contains beeswax or carnauba wax, camphor, cetyl alcohol, lanolin, paraffin, and petrolatum, among other ingredients. Some varieties contain dyes, flavour, fragrance, menthol, phenol, salicylic acid, and sunscreens.

The primary purpose of lip balm is to provide an occlusive layer on the lip surface to seal moisture in lips and protect them from external exposure. Dry air, cold temperatures, and wind all have a drying effect on skin by drawing moisture away from the body. Lips are particularly vulnerable because the skin is so thin, and thus they are often the first to present signs of dryness.

The market for all types of lip care products weathered the recent economic downturn and continued to display positive returns in both the developed and developing markets. Product innovations, safe and healthy organic products, enhanced features and economical pricing are key factors that will steer high growth in the market over the years.Lip care

Over the last few years, lip care products have no longer remained an ambit of women, as men are also using more and more of cosmetics and toiletries. The rising demand from men has influenced several companies to roll out cosmetic products specifically, skin care, sun and lip care products for men.

Lip care products are most widely used by the teenage group. Since product/brand loyalty is established at an early age, manufacturers are counting on the possibility of the teenage segment consumers continuing to use the same products as they grow up.

Like sun care items, lip care products have a seasonal aspect and sales tend to increase in the winter, when consumers feel the need to protect their lips from harsh conditions and to repair the chaps that can result from the weather and from colds and flu. However, sales are growing of lip care products developed as an adjunct to the sun care regime. More products carry SPF ratings and claims of UV protection and anti-oxidant activity.

Lip balm was first marketed in the 1880s by the creator of ChapStick, Charles Browne Fleet, since then a number of notable lip care brands have begun to dominate the market, including:

ChapStick is a brand name for lip balm manufactured by Pfizer Consumer Healthcare and is used all around the world. ChapStick functions as both a sunscreen, available with SPFs as high as 50, and a skin moisturizer/lubricant to help prevent and protect chafed, chapped, sunburned, cracked, and windburned lips. "Medicated" varieties also contain analgesics to relieve sore lips.

Robert Chesebrough created Vaseline in 1870 after experimenting with rod wax extracted from an oil well in Pennsylvania. By 1911, it had factories in the US, Canada, Europe and Africa. Eleven of Unilever's brands had global revenues of $1 billion in 2009. Although Vaseline isn't one of them, it's an important part of Unilever's personal care products, which generated 30% of the company's $39.8 billion in total revenue.

Carmex is a brand of lip balm meant to eliminate cold sores and soothe dry/chapped lips. It is sold in jars, sticks, and squeezable tubes. Carmex lip balms are available in a variety of forms (sticks, tubes and jars), flavours and with sun protection.

Different to facial skin, the lip is more delicate and very sensitive to the outside environment. Routine protection with moisturising lip care products can help to maintain healthy looking lips.

For more information on the lip care market, see the latest research:

Lip Care Products: A Global Strategic Business Report:

Lip Make-up Market in the UK to 2016: Market Profile:

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