Search Results for "Media Market Insights"

About the Media Industry

The global media industry is a large and rapidly developing industry. The global media industry comprises a range of significant subsectors, including television, radio, newspapers, advertising, books, magazines, movies and other forms of entertainment. In recent years, the industry has been in a state of flux due to the disruptive influence of the Internet and the digitalisation of a wide range of content formats.

The global broadcast television and cable television market was worth around $373 billion in 2010 and is forecast to grow to $470 billion in 2015. Television advertising accounts for around 50% of this revenue. In terms of geography, the Americas accounts for some 45% of the overall television and cable industry revenue.

In spite of the availability of news online, the global newspaper industry grew just over 2% in 2010 in terms of revenue, to reach $90 billion. The revenues of newspapers are principally made up of single newspaper sales, newspaper subscriptions, advertising revenue and third-party revenues. In terms of volume, the global newspaper industry sold a total of 212 billion copies. Daily newspapers are the largest segment, accounting for nearly 80% of revenues. The world's largest circulating newspaper is Japan's Yomiuri Shumbun.

The global movie and entertainment market declined in 2010 by 1%. The global movie and entertainment market was worth some $87 billion in 2010 and is estimated to decline in market value to $85.6 billion. The Americas is the largest market by geography, accounting for 42% of the global movie and entertainment industry.

Advertising in the global in-game industry is becoming a significant advertising channel. The global in game advertising market is expected to be worth $2.7 billion by 2017, driven by advertisers seeking to target key demographic associated with gaming. Growth in the industry will be driven by quicker broadband speeds, development of new gaming experiences and by technology development into gaming consoles power.