Competitor Tracking - A Guide

Competitor tracking is an important function for companies to ensure that they know what their competitors are doing in their marketplace. Companies are constantly revising strategies, introducing new products, entering new markets and winning new contracts. In order to maintain position in the market, companies should be aware of these activities so that they can quickly respond to any activity.

Some companies conduct yearly competitor reviews, as a one-off snapshot in time of their competitors. This is advisable as it provides the company with an annual understanding of the competition. However, if it is conducted only once a year, companies are likely to be slow to respond. Companiesandmarkets.com offers a continuous competitor tracking service for its customers, providing them with their own Competitor Tracking Portal, enabling them to have a continuous and near real time view of their competitors.

On behalf of our clients, www.companiesandmarkets.com tracks a vast amount of data on a continuous basis, including financials (quarterly and interim financials), contract wins and new business wins, new management hires, product news, mergers and acqusitions, divestments, investment news, company presentations and earning guidance. We also store a wide range of company documents, including annual reports, 10-Ks, 10-Qs, investor presentations, factbooks and other competitor-specific documents.

For more information, and a free demonstration of our Competitor Tracking Portal, please contact us.