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The US hairdressing market, consisting of nearly 280,000 salons and barbershops, hit a value of $61.32 billion last year and grew at approximately 3.5%.
The recession significantly challenged the industry, with consumers cutting back on discretionary purchases like hair services. With the economy on the mend, salons will experience growth again, aided by a rise in disposable income and consumer sentiment.
The state of the industry is now much stronger. The economic recovery, along with looser credit has combined to increase salon visits and frequencies for services, which resulted in better product sales to salons and clients. Haircolour, straightening/smoothing and basic cutting and styling services were all major growth-drivers, primarily at booth-rentals, family/economy chains and men's barbershop chains.
Hair salons can benefit by taking advantage of growing interest in eco-friendly products and abiding by new regulations.
Major new colour and style trends, including the mop, pixie, bob and other short, straight, sleek, shiny hairstyles, created good growth in cut n' colour and styling service revenues. Mid-to-shoulder length "glam" styles were also popular and required restructuring, colouring and styling services.
The best customers of hair care products are the largest households and households with the most women. Married couples with children at home spend 48% more than average on this item, the figure peaking at 83% more than average among couples with adult children at home.
Householders aged 35 to 54, many with children at home, spend 24 to 32% more than average on hair care products and control 52% of the market.
Market share concentration within the industry is low, with the top four companies accounting for less than 10% of the industry's revenue. The hair care industry is highly fragmented; operators are spread across many locations to be close to key consumer markets in high-traffic locations.
This trend makes it difficult for one company to serve a large portion of the entire market. In fact, the industry is dominated by non-employers which make up over 91% of operators in the industry.
Major companies currently dominating the US hairdressing market include Regis, Ratner Companies, Premier Salons, and Sport Clips.
For more information on the US hairdressing market, see the latest research: US Hairdressing Market
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