Companies and Markets
Call us on +44 (0) 203 086 8600
Market Research A to Z | Company Profiles A to Z | RegisterRegister | Contact UsContact Us | Shopping Basket Shopping Basket
+44 (0) 203 086 8600 Call us on

US public relations firms market to reach $13.4 billion

Industry Sector

Business Services

Published

8 August 2012

Author

Matt Bodimeade

Type of News

Market

The US public relations firms market is forecast to grow at a compound annual growth rate (CAGR) of 4.2% over the next five years, tor each a total market value of $13.4 billion by 2017.

The industry has experienced relatively slow revenue growth during the past five years, with declines in 2008 and 2009. In the five years leading up to 2012, it was estimated that industry revenue was only able to increase at a CAGR of 0.8% to be worth a market value of $10.9 billion.

This slow growth was predominantly down to the fact that the recession forced many businesses to reduce costs wherever possible, including their marketing budgets.

Public relations agencies manage the communications between an organisation and the public to promote favourable relationships and portray a desired image. This includes communication with the general public as well as employees, investors, customers, analysts and other stakeholders.

Key players within the US public relations firms market include; Edelman (NY), the leading independent global PR firm. APCO Worldwide (D.C.), a firm with 31 offices worldwide offering integrated services with local experience and global perspective. Waggener Edstrom Worldwide (WA), a large privately owned communications agency, best known as the long-standing public relations firm for Microsoft, and Ruder Finn (NY), a leading independent communications agency with more than 65 years experience.

Through the next five years, the US public relations firms market will benefit from rising corporate profit and marketing budgets. While relatively strong growth is expected through to 2017, some of the gain will only be to counter losses that occurred during the recession.

For more information on the US public relations firms market, see the latest research: US Public Relations Firms Market Report

Follow us on Twitter @CandMResearch

Visitor Comments

All posts are pre-moderated and must obey the house rules.

Change Currency

GBP
USD

Change Currency

GBP
USD

Use our research skills: Get free support

Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support

December Discounted Prices: Contact us to ask about our special discounts available in December

For the last month in 2014 we are offering discounted prices on a selection of new reports. Please contact us on 00 44 (0) 203 0868600 or via email (click here to email) to ask about prices and special discounts.

Available during December and the run-up to Christmas; Discounted prices on a selection of our reports.

Find all the research at the best prices. Great promotions being offered during December!

We are offering our clients substantial savings on the best research available during December. Please contact us either via emailor by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600. We look forward to being able to find you the research you require at good prices.

Accessibility
Close

Contrast settings

Text size settings