Companies and Markets
Call us on +44 (0) 203 086 8600
Market Research A to Z | Company Profiles A to Z | RegisterRegister | Contact UsContact Us | Shopping Basket Shopping Basket
+44 (0) 203 086 8600 Call us on

Yellow Pages market suffering due to the increasing use of the Internet

Industry Sector

Business Services

Published

25 October 2012

Author

Matt Bodimeade

Type of News

Market

The future looks bleak for the Yellow Pages market, with the market value for the sales directory set to reach US$69.4 billion by the year 2018.

The directory publishing industry has never been more challenging as the "evolution to online" is now progressing at a quicker rate than ever. Key factors affecting the growth of the Yellow Pages market include the increasing use of Internet and mobile technologies for accessing directories, particularly among small and medium enterprises, and the increasing popularity of search engines for accessing information about local businesses, particularly among the younger population.

Yellow Pages, a thick directory comprising contact details, phone numbers and advertisements of local businesses, is one of the leading advertising formats in terms of popularity next to newspapers, magazines, television and radio.

The Yellow Pages market has witnessed dramatic changes since 2007-2008. With the economic downturn denting growth in the advertising industry, the print Yellow Pages segment has witnessed a faster rate of decline in contrast to the online Yellow Pages market that is growing at a robust pace.Yellow Pages

The Super Pages, which are a version of the yellow pages made by the company SuperMedia Inc, is one of the most prolific yellow pages companies. In 2009, the company posted profits of close to 2 billion dollars while in 2010 they barely reached three quarters of a billion dollars. That is a decrease of 61.3%, which means they lost well over half of their revenue.

The United States currently represents the largest regional market in terms of revenues. Though faced with myriad challenges due to the recession, bankruptcies of several publishers, environmental concerns, and declining fortunes of print segment, the Yellow Pages market is witnessing a steady recovery driven largely by the industry's shift towards the online medium.

For more information on the Yellow Pages market, see the latest research: Yellow Pages Market

Follow us on Twitter @CandMResearch

Visitor Comments

All posts are pre-moderated and must obey the house rules.

Change Currency

GBP
USD

Change Currency

GBP
USD

Use our research skills: Get free support

Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support

eBrandPromote: Get your brands ranked highly online

eBrandPromote: Let us promote your brand online through article writing, press release distribution, social media and search engine marketing services. Click here to download our eBrandPromote brochure.

Black Friday Discounted Prices: Contact us to ask about our special discounts available today

It is Black Friday today and we are offering discounted prices on a selection of new reports. Please contact us on 00 44 (0) 203 0868600 or via email on enquiries@companiesandmarkets.com to ask about prices and special discounts.

Available today on Black Friday; Discounted prices on a selection of our reports.

Accessibility
Close

Contrast settings

Text size settings