Companies and Markets
Call us on +44 (0) 203 086 8600
Market Research A to Z | Company Profiles A to Z | RegisterRegister | Contact UsContact Us | Shopping Basket Shopping Basket
+44 (0) 203 086 8600 Call us on

Canadian beauty market driven by an ageing population

Industry Sector

Consumer Goods

Published

14 January 2013

Author

Mike King

Type of News

Market

In 2011, the Canadian beauty market grew at a faster constant value rate than at any time since 2007. However, as economic recovery was slower than anticipated, and the labour market remained fragile, overall sales growth was not as strong as the growth shown in pre-recessionary years.

Procter & Gamble Inc and L'Oréal Canada Inc lead beauty and personal care in market value share terms. Procter & Gamble's Olay brand has been successful in integrating the anti-ageing agents from its skin care line into its line of body washes and bar soaps, as well as seeing growing market share for its Cover Girl line of colour cosmetics.

In addition, in 2011 Olay brand launched a new hair removal system called Olay Smooth Finish Facial Hair Removal Duo. P&G's Crest line of oral care products achieved a third place ranking in terms of brands.

L'Oréal saw an increase in market value share in both the mass and premium segments of colour cosmetics due to the success of its L'Oréal Paris, Maybelline New York and Lancôme brands.Canadian cosmetics

Drugstores in Canada continued to lead in retail distribution of beauty and personal care products. Furthermore, in an attempt to recover sales and seek out higher-margin products to compensate for reduced revenue from prescription drug sales (due to changes in legislation), many pharmacies and drugstore chains (previously focused almost exclusively on healthcare) are turning more towards beauty care products.

The beauty and personal care market is projected to grow at a modest constant value rate through to 2016. While retail sales are not expected to be excessive, some products, such as anti-ageing skin care, will continue to outpace overall market growth, stimulated by the ageing consumer base.

For more information on the Canadian beauty market, see the latest research: Canadian Beauty Market

Follow us on Twitter @CandMResearch

Visitor Comments

All posts are pre-moderated and must obey the house rules.

Change Currency

GBP
USD

Change Currency

GBP
USD

Use our research skills: Get free support

Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support

December Discounted Prices: Contact us to ask about our special discounts available in December

For the last month in 2014 we are offering discounted prices on a selection of new reports. Please contact us on 00 44 (0) 203 0868600 or via email (click here to email) to ask about prices and special discounts.

Available during December and the run-up to Christmas; Discounted prices on a selection of our reports.

Find all the research at the best prices. Great promotions being offered during December!

We are offering our clients substantial savings on the best research available during December. Please contact us either via emailor by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600. We look forward to being able to find you the research you require at good prices.

Accessibility
Close

Contrast settings

Text size settings