Coagent Electronic S&T Co Ltd represents 9% of Chinese in-car entertainment market

The Chinese in-car entertainment market has been forecast to see volume sales increase at a compound annual growth rate (CAGR) of 11% through to 2016, to reach a value of US$14 million by 2016.

Key factors driving growth in the Chinese in-car entertainment market include the continuous healthy growth of car sales as well as increased after-sales instalment of products by car owners.

Coagent Electronic S&T Co Ltd, founded in 1998, continued to lead in-car entertainment sales in China during 2011 with a volume share of 9%. The company demonstrated a great advantage in the in-dash media players category, boasting a full product portfolio covering mostly Japanese cars such as Toyota.

It mainly focused on the premium segment under its flagship brand of Caska. However, in 2009, the company also launched a new brand, Kognd, to compete in the mass segment. Through different positioning the company was able to win a wider consumer group at both the premium and mass ends of in-car entertainment.

Foryou represented the second-largest player in the Chinese in-car entertainment market, up by more than one percentage point to almost 8% in 2011. Unlike other players, Foryou mainly focuses on mid-priced products with affordable unit prices for Chinese consumers.

In-dash video players and in-car navigation products remained the two fastest growing categories in 2011, with the former seeing volume growth of 38% and the latter increasing by 19%.

For more information on the Chinese in-car entertainment market, see the latest research: Chinese In-Car Entertainment Market Report

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