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Internet TV encouraging convergence between telecom, IT, consumer electronics, and media and entertainment sectors. Partnership and acquisition activity enhances competitive power within iPTV market. Merging of hardware, software and multimedia content will differentiate vendors
Viewers seeking high quality definition and a range of entertainment and viewing options are driving demand within the world Internet TV market, which is anticipated to achieve a value of $81.2 billion by 2017, according to a new report on companiesandmarkets.com.
Internet TV: A Global Strategic Business Report
The two largest Internet TV markets are the US and Europe; particularly the UK, France and Germany. Spain, Italy, Russia, and Eastern European countries are increasing their stake, although the Asia-Pacific region is expected to exhibit highest growth, at 59% p/a to 2017.
Evolution of multimedia technologies has seen viewers demand more advanced functionality from their TV equipment. The rapid development of TV technologies is driving momentum in the Internet TV market, and online viewing is anticipated to become commonplace - even more so after the analog signal switch-off.
Growth in the iPTV market has been driven by the success and development of video over Internet technologies. The significant increase in available Internet TV channels has also encouraged viewers, while television on-demand is particularly popular with young people and the time pressured.
Internet-based TV demand will increase as consumers chose to run electronic devices with internet-related technologies such as iPods, DVD players and games consoles, through their televisions. Consumers purchasing Internet-enabled TVs will gain instant access to a variety of online content, although network bandwidth capacity will need to increase to cope with demand.
Included within the Internet TV market report are profiles of 98 key players, including SKY; AOL, Inc; Comcast Corporation; Hulu; Microsoft Corporation; Google TV; BT Group Plc; BBC; Channel 4; CNN; Boxee, Inc; Fox News Channel; Channel 5; NBC Universal; Swarmcast; Vivendi SA and Canal+ Group.
The 452 page report provides a detailed insight into the Internet TV market, with historic and forecast data for 2003-2017. Split by geography: Asia Pacific, Canada, Europe, US and Rest of World; the report also discusses trends; market drivers/barriers; new technologies and innovations, as well as other market-influencing factors.
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