Lip care products market dominating in Europe

The global lip care products market is dominating in Europe and has been estimated to reach US $1.9 billion by 2017. This rise in the global market has been heavily influenced by fashion trends, new product introductions, rising consumer interest and disposable income.

The market for all types of lip care products weathered the recent economic downturn and continued to display positive returns in both the developed and developing markets. Product innovations, safe and healthy organic products, enhanced features and economical pricing are key factors that will steer high growth in the market over the years.

Over the last few years, lip care products have no longer remained an ambit of women, as men are also using more and more of cosmetics and toiletries. The rising demand from men has influenced several companies to roll out cosmetic products specifically, skin care, sun and lip care products for men.

Lip care products are most widely used by the teenage group. Since product/brand loyalty is established at an early age, manufacturers are counting on the possibility of the teenage segment consumers continuing to use the same products as they grow up.

Like sun care items, lip care products have a seasonal aspect and sales tend to increase in the winter, when consumers feel the need to protect their lips from harsh conditions and to repair the chaps that can result from the weather and from colds and flu. However, sales are growing of lip care products developed as an adjunct to the sun care regime. More products carry SPF ratings and claims of UV protection and anti-oxidant activity.

Europe dominates the world lip care products market, with the US trailing in terms of lip care product sales. Emphasis on youthful appearance is one of the major factors driving the sales of lip care products in the US. Rising concerns regarding health, such as awareness of skin cancer also attributed to sales increase.

However, fastest is likely to appear from the emerging Asia-Pacific, Latin America, Middle East, and Eastern European markets. Growth wise, Asia-Pacific is projected to be the fastest growing regional market for lip care products, with a CAGR of about 6.4% over the next five years.

For more information on the lip care products market, see the latest research: Lip Care Products Market Report

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