Companies and Markets
Call us on +44 (0) 203 086 8600
Market Research A to Z | Company Profiles A to Z | RegisterRegister | Contact UsContact Us | Shopping Basket Shopping Basket
+44 (0) 203 086 8600 Call us on

UK hygiene market controlled by Kimberly-Clark, Procter & Gamble and SCA Hygiene

Industry Sector

Consumer Goods


29 November 2012


Matt Bodimeade

Type of News


The UK hygiene market posted moderate growth in 2011, predominantly driven by inflation and rising costs, such as energy and pulp. Innovation was also a key sales driver, bringing a new dynamism to quite mature categories, such as toilet paper.

In 2011, Kimberly-Clark, Procter & Gamble and SCA Hygiene remained the leading players in the UK hygiene market. Nevertheless, these players experienced an increasingly competitive market place as private label became savvier.

The uncertain economic conditions and higher inflation levels over the past six years have encouraged a shift to private label products as many consumers tried to cut back on their spending and sought products which can offer the best value for money. However, strong marketing budgets and plenty of innovation resulted in brand loyalty for many consumers.

Supermarkets remained the main distribution channel hygiene in 2011. These retailers benefit from frequent promotions as well as from a wide range of products and brands, which include both premium and private label products.

In addition, uncertain economic conditions since 2006 have encouraged purchases of tissue and hygiene products from supermarkets due to price promotions and the presence of private label in these retailers. Nevertheless, in many categories, internet sales are posting good growth, albeit from a low base.UK hygiene

In the future, the growing trend towards greater convenience and comfort will support growth within the UK hygiene market. However, declines are expected in categories such as cotton wool/buds/pads, which have failed to successfully attract consumers with increased value options.

For more information on the UK hygiene market, see the latest research: UK Hygiene Market

Follow us on Twitter @CandMResearch

Visitor Comments

All posts are pre-moderated and must obey the house rules.

Change Currency


Change Currency


Use our research skills: Get free support

Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support

Can't find the exact research required: We can provide you with cost-effective research on any industry or topic

Use our skills and global network of researchers and consultants to help find and source the business information you need.

Contact us now on 00 44 (0) 203 0868600 or "enquiries @" to discuss you requirements and we can provide you with a research solution at suprisingly efficient rates and timelines.

Sometimes we can even find the information you require for free.

Find all the research at the best prices. Great promotions being offered during October!

We are offering our clients substantial savings on the best research available during October. Please contact us either via email or by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600.


Contrast settings

Text size settings