|Market Research A to Z | Company Profiles A to Z | Register | Contact Us | Shopping Basket|
|+44 (0) 203 086 8600 Call us on|
The UK toy market generated sales worth £2.96 billion in 2011, with the industry showing a 3% year-on-year increase in industry value.
More than 384 million toys were sold during 2011, led primarily by building sets, outdoor products and dolls.
Christmas proved to be the main sales season for traditional toys, accounting for 35% of annual expenditure. However, summer sales are also typically strong. Summer sales are often linked to licensed products linked to US film blockbusters such as Transformers 3 and Cars 2, which both debuted in UK cinemas in 2011.
There were three strong leaders within the UK traditional toy market in 2011, with Mattel, Hasbro and Lego accounting for a 10%, 8% and 7% value share respectively. These players all gained around a percentage point value share from 2010. Lego benefited from strong licensing, the launch of Lego Ninjago and an effective performance in pocket money products.
Hasbro meanwhile benefited from the breakthrough of Beyblade, which gained over half a percentage point in value share in 2011 to reach a share of almost 1%.
Boys still account for the majority of the market - 55% of all toy sales - and this figured increased by 3% in the year to September 2011. Girls, meanwhile, account for 45% of sales after a 4% rise during the same period.
2012 was set to see a boost to the UK toy market, primarily due to the London 2012 Olympic Games and the Diamond Jubilee. If consumers spend just 2% of the £1billion expected to be spent on souvenirs and mementos of the Olympics and the Diamond Jubilee on toys, the two big events could deliver a 4% boost to the toy market over the summer.
Notable toys include the London 2012 Olympics Monopoly board game from Hasbro, and Hornby's Team GB Velodrome cycling toy. On the softer side, London 2012 Olympic Games mascots Mandeville and Wenlock, from manufacturers Golden Bear, are retailing in a twin pack.
For more information on the UK toy market, see the latest research: UK Toy Market
Follow us on Twitter @CandMResearch
Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support
Use our skills and global network of researchers and consultants to help find and source the business information you need.
Contact us now on 00 44 (0) 203 0868600 or "enquiries @ companiesandmarkets.com" to discuss you requirements and we can provide you with a research solution at suprisingly efficient rates and timelines.
Sometimes we can even find the information you require for free.
We are offering our clients substantial savings on the best research available during January. Please contact us either via email or by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600.