|Market Research A to Z | Company Profiles A to Z | Register | Contact Us | Shopping Basket|
|+44 (0) 203 086 8600 Call us on|
The global soft drinks industry continues to develop in new directions. With health driving the market to an ever greater degree, manufacturers are increasingly reformulating their products to reduce sugar and fat levels, as well as removing artificial ingredients and additives to cater towards the desire for more natural drinks.
The soft drinks industry is forecast to grow moderately in 2012, with emerging markets providing the major impetus for growth as developed markets continue to drag on growth. However, the industry is expected to strengthen over the next five years. While developed markets will take time to recover, consumer trends should support sales of industry products, including low-sugar carbonated beverages, premium non-carbonated beverages and sports and energy drinks.
Most major companies have seen their sales driven by key emerging markets, such as China, Mexico and Brazil. Nestlé outperformed its multinational peers thanks to its China Yinlu acquisition.
The Coca-Cola Company (TCCC) leads the overall soft drinks market and PepsiCo continues to trail behind by a large margin. TCCC's wider geographical presence and successful push in low-calorie carbonates in developed markets support its strong global leadership. PepsiCo's marginal position in Indonesia represents a weak spot.
The key strategies for the leading manufacturers of soft drinks are increasing capacity, building up infrastructure, and the localisation of international brands and products. A major push in core growth categories is recommended. Carbonates producers are also expanding their ranges of healthier drinks, such as low-calorie drinks.
Slow economic recovery, market saturation and ageing populations are challenges facing the global soft drinks market over the coming years. Increasingly stringent regulations on sugarised drinks have prompted innovation in sweeteners.
For more information on the global soft drinks market, see the latest research: Global Soft Drinks Market
Follow us on Twitter @CandMResearch
Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support
Use our skills and global network of researchers and consultants to help find and source the business information you need.
Contact us now on 00 44 (0) 203 0868600 or "enquiries @ companiesandmarkets.com" to discuss you requirements and we can provide you with a research solution at suprisingly efficient rates and timelines.
Sometimes we can even find the information you require for free.
We are offering our clients substantial savings on the best research available during January. Please contact us either via email or by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600.