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US bakery products market led by Bimbo Bakeries, Flowers Foods, and McKee Foods

Industry Sector

Food and Drink


9 January 2013


Matt Bodimeade

Type of News


The US bakery products market includes approximately 2,800 commercial bakeries with combined annual revenue of around $30 billion, along with about 6,000 retail bakeries with combined annual revenue of $3 billion.

The industry is set to be driven by new consumer preferences for conveniently portioned and easy-to-consume bakery goods. Increasing migration from the rural to urban areas is causing an increase in demand for convenience foods such as breads, pastries, cakes, and biscuits.

Deli and in-store bakery goods are exhibiting increased growth, while consumers shift away from meat and packaged goods. Donuts, specialty breads, pizza and gourmet are among the fastest growing product categories.US bakery products

Modern-day consumers operate around hectic schedules and are unable to indulge in leisurely meals; hence, satisfying and handy snacks such as pocket sandwiches and wraps are rising in popularity. Also, persistent changes in workforce participation and attitudes, as well as growing incomes, have led consumers to emphasize more on convenience.

Major products include baked breads, mainly white, wheat and rye, which account for 40% of commercial bakery sales, while approximately 20% of sales come from rolls, buns, muffins, and bagels.

The commercial side of the industry is concentrated: the 50 largest companies generate 75% of revenue, while the retail side of the industry is highly fragmented: the 50 largest companies generate about 15% of revenue, and the typical company operates just one facility.

Major companies currently dominating the US bakery products market include Bimbo Bakeries USA (the US operations of Mexico's Grupo Bimbo), Flowers Foods, and McKee Foods.

For more information on the US bakery products market, see the latest research: US Bakery Products Market

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