|Market Research A to Z | Company Profiles A to Z | Register | Contact Us | Shopping Basket|
|+44 (0) 203 086 8600 Call us on|
Over the five years to 2013, revenue within the US popcorn market grew at an annualised rate of 2.1%, to hit a valuation of $1.1 billion.
Consumption within the US Popcorn market dates back thousands of years to Native American tribes eating Zea mays everta (corn grain) seeds and using it in necklaces and headdresses.
However, popcorn did not become a mainstream snack until the Great Depression, when it soared in popularity due to its affordability. Since then, the United States has become the top producer and consumer of popcorn worldwide.
Domestic popcorn demand peaked in the early 1990s with the growth of the microwave popcorn segment and has remained stable since. It has become a mainstay at movie theaters, sporting events, amusement parks, and nearly everywhere else people gather.
US popcorn exports topped 232 million pounds last year, with a total value of $78 million. That continues a modest increase over the past few years.
Mexico is the top US market, accounting for a third of all exported popcorn. That's followed by China, Japan, South Korea, the United Kingdom and Russia. By contrast, the US imported only 1.5 million pounds of popcorn last year, most of it from Argentina.
Industry operators are benefitting from effective marketing, which solidified companies' brand-name reputation. Producers are charging premium prices for their products' perceived superior quality and are growing their pool of customers willing to pay these high prices. Major producers' ability to charge a high price also allowed them to maintain profitability despite rising input costs.
The US popcorn industry is expected to continue its growth by increasing investments in technology to develop new flavours and healthier products. As a result, revenue is forecast to grow an average of 2.3% per year to $1.3 billion during the five years to 2018.
For more information on the US popcorn market, see the latest research: US Popcorn Market
Follow us on Twitter @CandMResearch
Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support
Use our skills and global network of researchers and consultants to help find and source the business information you need.
Contact us now on 00 44 (0) 203 0868600 or "enquiries @ companiesandmarkets.com" to discuss you requirements and we can provide you with a research solution at suprisingly efficient rates and timelines.
Sometimes we can even find the information you require for free.
We are offering our clients substantial savings on the best research available during October. Please contact us either via email or by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600.