Companies and Markets
Call us on +44 (0) 203 086 8600
Market Research A to Z | Company Profiles A to Z | RegisterRegister | Contact UsContact Us | Shopping Basket Shopping Basket
+44 (0) 203 086 8600 Call us on

US ready meal market led by Nestlé and ConAgra Foods

Industry Sector

Food and Drink


9 January 2013


Mike King

Type of News


The US has not only the largest ready meal market in the world in value terms, reflecting both population size and the highly developed state of the processed and convenience-foods market, but also one of the highest per-capita consumption levels, at more than 22 pounds.

Convenience obviously continues to be the key platform, used by 80% of ready-meals launches recorded in the 12 months to the end of June, yet nearly 38% of launches also used a health positioning of some kind.

Particularly common were passive health claims (i.e., "food minus"), such as low-calorie, natural, organic, etc., but also more active claims, such as vitamin- and mineral-fortified, added-calcium or with omega-3/DHA, or perhaps offering specific health benefits such as immune health, heart health, digestive health, etc.

In recent years, Nestlé has become the leader in the US ready meal market with a 19% value share. Sales of Nestlé's ready meals increased by 57%, leapfrogging rival ConAgra Foods in terms of sales for the first time.

However, it is important to note that this growth was due to the acquisition of Kraft Foods's frozen pizza division. The company still needs to focus on the organic growth of its own brands in order to prevent sliding from the top spot.US ready meal market

Contemporary American children are mimicking the busy lifestyles of their elders by engaging themselves in many after-school and weekend activities. As a result, children often eat at different times from their parents.

Consequently, more parents are encouraging their children to eat ready meals instead of taking the time to cook another meal for their offspring. As a result, microwaveable ready meals have become an appealing option for US parents.

Americans are slowly regaining their confidence in the economic environment, as the country was declared out of recession in late 2010. Retail volume sales of ready meals are expected to decline by 1% as consumers return to eating out at restaurants and other foodservice locations.

However, the threat of a double-dip recession is very high and the return to on-trade dining is going to be at a slow rate. Thus, US sales of ready meals are not expected to incur a steep decline, as ready meals remain very convenient for Americans who eat at home.

For more information on the US ready meal market, see the latest research: US Ready Meal Market

Follow us on Twitter @CandMResearch

Visitor Comments

All posts are pre-moderated and must obey the house rules.

Change Currency


Change Currency


Use our research skills: Get free support

Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support

Can't find the exact research required: We can provide you with cost-effective research on any industry or topic

Use our skills and global network of researchers and consultants to help find and source the business information you need.

Contact us now on 00 44 (0) 203 0868600 or "enquiries @" to discuss you requirements and we can provide you with a research solution at suprisingly efficient rates and timelines.

Sometimes we can even find the information you require for free.

Find all the research at the best prices. Great promotions being offered during October!

We are offering our clients substantial savings on the best research available during October. Please contact us either via email or by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600.


Contrast settings

Text size settings