Kindle Owner's Lending Library is showing strong usage since being established and launched on 2^nd November 2011. Over 75,000 books are now available through Kindle's new borrowing library and in December alone, people borrowed books 295,000. The success of Kindle's new library function has been deemed a success, not only for Kindle but for authors and users alike.

The December fund for the Lending Library totalled US$500,000 and has now been raised to US$700,000 with each borrow earning authors US$1.70. Paid KDP sales also grew rapidly in December and the participation of the lending library scheme has increased revenue to authors in two ways. Kindle and Amazon are surprised that the borrowing rates have increased in addition to actual sales of these books with the same titles.

As a result of the library scheme's success, the total pool and fund has been increased to US$700,000. One author is particularly pleased with the library borrowing scheme, seeing revenues royalties increase by 450% month-over-month from November to December 2011.

The volume of World e-readers being used is forecast to reach 53.87 million units by the year 2017. The global economic recession, which put several industries under pressure and in a state of turmoil, has failed to rattle the market for e-readers making it an exceptional product. Kindle and Amazon Inc are in a strong position to take advantage of the growth in the e-readers market.