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SD card market led by Kingston and SanDisk

Industry Sector

Information Technology


12 December 2012


Alex De Angelis

Type of News


The global secure digital (SD) card market is set for sustained growth over the next five years, with the increasing demand for storage devices in smartphones and the introduction of high-density memory cards set to fuel growth within the industry.

The SD card is currently the most accepted form factor for flash storage cards when it comes to removable and portable memory cards of small size. According to the SD Association, portable memory cards are used by more than 400 brands across several categories of products in more than 8,000 models.

Today's SD memory cards address the needs of highly demanding end-user devices. SD cards are basically segmented based on their size/format into two categories: the large SD standard format and the Micro SD format. There is a third category, which is the Mini SD format. However, the Mini SD format began exiting the market a couple of years ago.

The main market for SD cards is the imaging market for digital cameras. The SD standard format is the leading card type for digital cameras. The second category (and the fastest growing and promising category for SD cards) is the mobile market. The Micro SD format is the most used format in the mobile devices market, and it is driven mainly by smart phones and phones that don't have enough memory.Secure digital card

In terms of growth rates, the mobile sector with the Micro SD format is going to grow much faster (nearly 15%) than the digital imaging market (5%) for the SD standard card format. This is because both markets are in a different market stage.

The SD standard for the imaging market is a more mature market. Plenty of devices are already in use in this market. On the other hand, the mobile market is still developing and has a lot of room for growth.

Key players currently dominating the SD card market include Kingston Technology Co., SanDisk Corp., Toshiba Electronics Europe, and Transcend Information Inc.

For more information on the SD card market, see the latest research: SD Card Market

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