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Services within the global online movie ticketing services market are forecast to total US $13.7 billion by the year 2017. This market growth is being predominantly driven by increasing digitisation, growing penetration of Internet and broadband, frequent movie releases, rising disposable incomes and a rising need for entertainment.
In the modern era, online movie booking has become a global trend driven by the fact that more people globally are increasingly familiar with booking their movie tickets online. The online movie ticketing services market has, over the years, revolutionised the concept of traditional ticketing booking, by influencing ticket purchasing habits of consumers.
Today, all filmed entertainment content can be produced digitally. While digital projection technology results in a rich visual experience for consumers, digital content allows the theatre operator improved flexibility in programming content. Digital technology will provide theatre operators with an opportunity for additional revenues through 3D and alternative content offerings.
Digital 3D screens have led to an increased audience and a rise in the average ticket price. For instance, theatres charge up to $5 extra per ticket for a 3D film than for a traditional 2D film. Globally, the number of digital 3D screens increased by a tremendous margin in 2010 to reach a figure of over 22,000 screens, which represented a whopping 63% of all theatre screens.
Online booking has been a predominant trend for acquiring movie tickets in the US and Europe for a number of years now, the two regions account for a major share of the global online movie ticketing services market.
While Europe, and the US may dominate the online movie ticketing services market, Asia-Pacific has been turbo-charging global growth in recent years, primarily due to factors such as strong economic growth and prosperity, shift towards Western oriented lifestyles, rising broadband penetration, and the launch of swanky multiplexes.
For more information on the online movie ticketing services market, see the latest research: Online Movie Ticketing Services Market Report
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