The forecast for Sri Lankan tourism shows strong and sustained growth. Arrivals are projected to grow at a CAGR of 6% over the forecast period. As the country stabilises and gets its tourism act together, investment in hotels, destination infrastructure and training is forecast to increase.

Taking a cue from neighbouring countries, the government of Sri Lanka legalised gaming zones in the country in November 2010. While gambling in some form existed anyway in the country, this was an attempt to regulate and garner more revenue by putting into place a law and designating specific areas. As the experience of Nepal and Macau showed, casinos can open up a new line of tourism receipts. Predictably, this move evoked mixed reactions in the country.

Sri Lanka built up eco-friendly tourism, with wildlife as its eighth pillar of growth, joining heritage, beaches, sports, adventure, wellness, scenery, friendly people and festival tourism. Eco-tourism sits well with more eco-friendly minded Western visitors. The country plans to develop 12 zones for eco-tourism, highlighting the fact that it is possible to see blue whales off its southern coast between November and April every year and in the same country visit rain forests with a wide variety of birds.

Jet Airways, Kingfisher and Indian Airlines all doubled their flights from Mumbai, Delhi and Chennai. SpiceJet, which obtained permission to fly to Colombo, started operations in October 2010. Given that India provides the bulk of short-haul visitors to Sri Lanka, this enhancement of capacity is vital for growth. SriLankan Airlines started flights to Shanghai, adding to Beijing and Hong Kong. In 2010, China Eastern Airlines became the first Chinese airline to fly to Colombo. This development follows China's greater involvement in Sri Lankan projects and businesses.

This Travel And Tourism in Sri Lanka report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

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