|Market Research A to Z | Company Profiles A to Z | Register | Contact Us | Shopping Basket|
|+44 (0) 203 086 8600 Call us on|
The Indian e-tailing market has been forecast to boom, increasing at a compound annual growth rate (CAGR) of 70.94% over the period 2011-2015.
Key factors contributing to growth within the industry include the increasing penetration of technology in India, and the extensive adoption of e-tailing within non-metro cities.
E-tailing is the selling of retail goods on the Internet. Short for "electronic retailing," and used in Internet discussions as early as 1995, the term seems an almost inevitable addition to e-mail, e-business, and e-commerce. E-tailing is synonymous with business-to-consumer (B2C) transaction.
Retail e-tailing is essentially the selling of retail products and services through the internet. The late 1990's and early 2000's saw the launch of several e-tailing sites such as www.rediff.com and www.indiaplaza.com.
However, the real defining entry in this domain was that of Flipkart in 2007 and since then we have seen an increased urgency in the space with the entry of several new players across categories; highly discounted pricing; better interfaces and delivery; high decibel media campaigns; investments in players at high valuations - all leading to aggressive competition to grow and scale-up as quickly as possible.
Though e-tailing is still a very small part of overall retail in India (0.2%), it is projected to grow at a fast pace (reaching ~2% by 2017) and over the next decade its presence will be even more significant.
While e-tailing forms a small share of sales for multi-channel retailers, it is a strategic tool to ensure customer retention and avoid losing them to online competition as well as to reach out to a wider customer base in smaller cities and towns where is not feasible for retailers to set up stores.
Activity in the space has already picked up, with many Indian retailers setting foot in the space through launch of their e-tailing portals e.g. Shoppers Stop, Puma, Bata, GKB Opticals, and Crossword.
The availability of multiple payment options including cash on delivery (COD) is one of the major reasons behind the increasing number of people turning to online purchasing of products and services. It has been observed that buyers in India are generally not comfortable with online payment options that utilise credit cards or debit cards.
Therefore, e-tailing vendors in India have devised multiple payment options including COD and payment through PayPal. In particular, the COD option is generating high returns to vendors. Certain vendors such as Flipkart have also introduced card swiping machines for payment on delivery.
Such techniques have helped e-tailing vendors build trust not only among consumers in metro cities, but also among consumers in small cities.
For more information on the Indian e-tailing market, see the latest research: Indian E-Tailing Market
Follow us on Twitter@CandMResearch
Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support
Use our skills and global network of researchers and consultants to help find and source the business information you need.
Contact us now on 00 44 (0) 203 0868600 or "enquiries @ companiesandmarkets.com" to discuss you requirements and we can provide you with a research solution at suprisingly efficient rates and timelines.
Sometimes we can even find the information you require for free.
We are offering our clients substantial savings on the best research available during May. Please contact us either via email or by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600.