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US mobile phone market led by Apple & Samsung

Industry Sector



7 November 2012


Mike King

Type of News


The US mobile phone market has been forecast to continue volume growth throughout 2012, before weakness in the feature phones category and high possession rates (coupled with long-term contracts with subscribers) reduce volume sales in the long term.

Total mobile phone unit volume sales are expected to see a -2% volume CAGR through to 2016, with the combined mobile phone environment totalling a market valued of US$14.5 billion, with smartphones accounting for 96% of this.

Smartphones drive the US mobile phone market, and stand on the verge of eclipsing feature phone sales for the time in 2012. Smartphone volume sales increased 39% in 2011, while value sales increased 35% to US$10.9 billion in retail sales.

More than half of users within the US mobile phone market now own a smartphone, with approximately 119.3 million people in the US owning a smartphone during the three months to September 2012, representing nearly 51% of total US mobile subscribers who had both smartphones and non-smartphones.

Google's Android continues to rank as the top smartphone platform in the US mobile phone market, with 52.5% of the market, while Apple maintained second place with a market share of 34.3%. RIM and Microsoft ranked third and fourth, with shares of 8.4% and 3.6% respectively.Smartphones

Within the smartphone category, Apple Inc leads with a 39% volume share. This share emerges solely from the company's iPhone brand handsets. HTC Corp held second place in 2011, followed by Samsung America Inc and Research in Motion Ltd (RIM). Samsung America Inc holds the largest share in feature phones in the United States with a 27% volume share. LG Electronics USA and Motorola Inc control 21% and 15% of the category respectively.

For more information on the US mobile phone market, see the latest research: US Mobile Phone Market

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