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The global internet protocol television (iPTV) market is forecast to register subscriber numbers of 557.57 million by the year 2017. Primary factors expected to drive growth in the market over the next few years include growing demand for digital media entertainment, introduction of innovative iPTV applications, attractive pricing models and service packages and entry of new iPTV operators.
Growing penetration of connected TV sets, widespread proliferation of smart devices such as smart phones and tablet PCs, and increasing bandwidth speeds of broadband networks also augur well for the market.
Such has been the success of iPTV that the number of subscribers to the service continued to grow at double digit rate even amidst the 2007-2009 economic recession. Steady gains in subscriber numbers largely helped support IPTV system revenues during this period.
The demand for cheaper home entertainment against the backdrop of recession induced decline in personal income and household wealth and reduced ability to spend especially proved to be a catalyst for growth in iPTV market during the period.
Asia-Pacific is the largest region within the iPTV market in terms of subscriber enrollments. Growth in Asia-Pacific is predominantly led by China and South Korea.
Growing consumer affluence, increasing penetration of internet enabled devices such as smartphones, connected TV sets, and Tablet PCs, fast improving broadband penetration levels and soaring demand for high-quality premium TV content are primary factors driving iPTV adoption in the region.
For more information on the internet protocol television market, see the latest research: iPTV Market Report
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