Clothing accessories in Thailand saw current value growth of 7% in 2010 to reach Bt29.6 billion. Belts remained a necessity among a big part of the population, and dominated sales. Belts saw the highest current value growth of 7% in 2010. The average unit price of clothing accessories in Thailand increased in 2010. ICC International PCL was the leader in clothing accessories, with a 24% value share in 2010. Clothing accessories is speculated to post a constant value CAGR of just under 4% over the forecast period, with sales being Bt35.2 billion in 2015.

Belts saw the highest current value growth in 2010, of 7%, because of replacement demand. Different school uniforms have different kind of belts; therefore, students have to change their belts when they change schools. Belts for school uniforms are much cheaper than formal men's belts in department stores. In general, branded belts usually cost at least Bt1,000,whereas belts for school uniforms cost less than Bt400 per unit.

Ties was the second largest category in volume and value terms in clothing accessories in 2010. According to industry sources, more than 90% were ties for men, with the remainder being ties for women. Ties for men provide a formal look, whereas ties for women are much smaller in size, informal in style and often colourful. Ready-to-wear ties are increasingly available, which are pre-tied.

Two significant channels of distribution are clothing and footwear specialist retailers and department stores. Buying belts and ties at these channels reassures customers that they are getting authentic products since there are many fake and imitation brands widely available at weekday and weekend markets, in particular the Silom and Patpong markets. However, the informal channel remains popular due to the wide variety of very affordable products available.

ICC International PCL retained the leading position in clothing accessories in 2010, with a 24% value share, owing to popular brands of belts from Arrow, Guy Laroche and Lacoste. Lacoste was the leading brand in clothing accessories in 2010, with a 9% value share.

International brands in the premium segment are largely imported, such as Burberry, Gucci and Ferragamo. These brands remain niche and are purchased predominantly by the higher income group of consumers. In comparison, locally produced international brands are generally in the standard price band, such as Lacoste, and are a lot more affordable.

Clothing accessories is expected to post a positive constant value CAGR of almost 4% over the forecast period. Belts will remain dominant in terms of value and volume share, driven by replacement demand. The pattern of demand for belts is unlikely to change in the years to come, with sales to men and for school uniform wear helping to support growth.

Fashion scarves targeted at women will continue to dominate in Thailand. The key sale period will remain December to January, when the weather in the country is most likely to be fresh and cool. This is a popular time to travel, in particular to the north of Thailand, where the climate is cooler and a scarf is more likely to be required.

The Clothing Accessories in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

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