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Premium Company Profile - Bare Escentuals, Inc. (Datamonitor)
Market: Consumer Goods
Published Date: 18/04/2008
Market Research Report Title: Premium Company Profile - Bare Escentuals, Inc.
Table of Contents: View
Report Type: Company Profile
Country: Global
Number of Pages: 29
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Summary: Introduction
Bare Escentuals acquired Cosmeceuticals Limited, a UK based distributor of selected Bare Escentuals products in the European cosmetics market. This deal gave Bare Escentuals more control over the distributor and accelerated its growth in the UK by enhancing customer relationships.
Scope
Contains corporate strategy, value chain presence and SWOT AnalysisProvides detailed business description, segment analysis, 5-year financial trends, key products and key competitorsIncludes information on suppliers/ partners, shareholding structure and key employees with biographiesHighlights
The company’s competitors have adhered to traditional marketing campaigns such as print advertising and television commercials. By contrast, Bare Escentuals has opted for infomercials and home shopping networks to create brand awareness. Growth in the color cosmetic business has significantly increased the cosmetic segment’s share in total revenues. Bare Esecntuals derived approximately 94% of its revenues from the cosmetic business in fiscal 2007. Moreover, almost half of the company’s net sales come from bareMinerals foundation.In France, Bare Escentuals intends to capitalize on its existing relationship with Sephora, a subsidiary of LVMH. Sephora serves as the wholesale distribution channel for the company. Based on this relationship, the company plans to extend its reach from 200 locations in France to 580 locations throughout Europe. Reasons to Purchase
Access all the important information and analysis on the company in a single reportUnderstand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chainGain access to company’s adjusted five year financial data along with key ratios and market capitalization
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