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Hershey Foods Corporation - SWOT Analysis (Datamonitor)

  • Market: Food and Drink
  • Published Date: 13/07/2007
  • Report Title: Hershey Foods Corporation - SWOT Analysis
  • Table of Contents: View Table of Contents
  • Report Type: Company Profile
  • Country: Global
  • Number of Pages: 32
Hershey Foods Corporation - SWOT Analysis Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

The Hershey Company (Hershey) is engaged in the manufacturing, marketing, selling and distribution of various types of chocolate candy, sugar confectionery, refreshment and snack products and food and beverage enhancers under more than 50 brand names. The company’s confectionary products are marketed in over 50 countries. The company markets its products under brands such as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as Take 5 candy bar and Hershey's Cookies. The company operates primarily in the US. It is headquartered in Hershey, Pennsylvania and employs about 13,000 people. The company recorded revenues of $4,944.2 million during the fiscal year ended December 2006, an increase of 2.6% over 2005. The operating profit of the company was $992.6 million during fiscal year 2006, an increase of 16.3% over 2005. The net profit was $559.1 million in fiscal year 2006, an increase of 14.5% over 2005.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
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