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Innocent case study - strategies for building brand loyalty (Datamonitor)

  • Market: Consumer Goods
  • Published Date: 27 Aug 2007
  • Report Title: Innocent case study - strategies for building brand loyalty
  • Table of Contents: View Table of Contents
  • Report Type: Company Profile
  • Country: Global
  • Number of Pages: 10
Introduction

This report on Innocent forms part of case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has grown fast due to its successful marketing and brand positioning, conveying product quality and personal connections to drive consumer loyalty to the brand.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market
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