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Kellogg - Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile (Datamonitor)
- Market: Food and Drink
- Published Date: 08/08/2008
- Report Title: Kellogg - Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile
- Table of Contents: View Table of Contents
- Report Type: Company Profile
- Country: Global
- Number of Pages: 49
Introduction
Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.
Scope
*Contains corporate strategy, value chain presence and SWOT Analysis
*Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
*Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg's largest geographical market, accounted for 67.4% of the total revenues in 2006.
The company faces competition across all its product lines from regional, national and global companies. The company's global infrastructure helps it to use resources efficiently around the world.
The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.
Reasons to Purchase
*Access all the important information and analysis on the company in a single report
*Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
*Gain access to company's adjusted five year financial data along with key ratios and market capitalization
Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.
Scope
*Contains corporate strategy, value chain presence and SWOT Analysis
*Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
*Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg's largest geographical market, accounted for 67.4% of the total revenues in 2006.
The company faces competition across all its product lines from regional, national and global companies. The company's global infrastructure helps it to use resources efficiently around the world.
The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.
Reasons to Purchase
*Access all the important information and analysis on the company in a single report
*Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
*Gain access to company's adjusted five year financial data along with key ratios and market capitalization
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