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Nautilus, Inc. - Corporate and Strategic Assessment Report - Company Strategy, SWOT Analysis (Datamonitor)
- Market: Retail
- Published Date: 06/11/2008
- Report Title: Nautilus, Inc. - Corporate and Strategic Assessment Report - Company Strategy, SWOT Analysis
- Table of Contents: View Table of Contents
- Report Type: Company Profile
- Country: Global
- Number of Pages: 27
Introduction
Nautilus sold Pearl iZumi, a subsidiary engaged in high-tech apparel business, to Shimano American Corporation, a division of the cycling and fishing equipment provider Shimano, in April 2008. Pearl iZumi was sold as it operated more like a stand alone business and the company could derive only limited energies from the subsidiary. Nautilus received $69.4 million from the sale of Pearl iZumi.
Scope
Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Nautilus is a marketer, developer and manufacturer of branded health and fitness products, which are marketed through direct, commercial, retail, specialty and international channels. The company has a distinct brand portfolio comprising Nautilus, Bowflex, Schwinn Fitness and StairMaster. Distinct brands build confidence among customers.
Nautilus operates in all the segments of the retail value chain: raw materials (procurement of raw materials) manufacture (transformation of raw-material into finished goods), wholesale (procurement of stock) operations and distribution (warehousing and transportation) and sales (physical store operations, online sales and other channels).
Nautilus has been involved in several product recalls, despite its products being manufactured at company-owned facilities in Oklahoma and Virginia plants. Frequent product recalls are indicative of lax quality controls. They harm the company's brand image and erode customer confidence.
Reasons to Purchase
Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization
Scope
Highlights
Reasons to Purchase
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