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Premium Company Profile - Beiersdorf AG (Datamonitor)
- Market: Consumer Goods
- Published Date: 08/11/2007
- Report Title: Premium Company Profile - Beiersdorf AG
- Table of Contents: View Table of Contents
- Report Type: Company Profile
- Country: Global
- Number of Pages: 46
Introduction
Beiersdorf is focusing on brand-building initiatives in order to cope with the challenging conditions in the international market. It has been expanding its portfolio of products and services with the launch of new products and the opening of new stores.
Scope
Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Beiersdorf is a consumer goods group engaged in the production and marketing of cosmetics, toiletries and adhesive tape businesses. Beiersdorf operates in more than 100 countries all over the world with around 150 affiliates.
The group operates its business through two divisions; consumer and tesa. The group markets a broad range of cosmetics and skincare products under the brand Curad, Elastoplast, Eucerin, Florena, Futuro, Hansplast, Nivea and Laprairie.
Beiersdorf operates across the following components of the value chain: raw materials, manufacturing, distribution and sales, and marketing and advertising and the services.
Reasons to Purchase
Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization
Scope
Highlights
Reasons to Purchase
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