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Premium Company Profile - Mercadona SA (Datamonitor)

  • Market: Consumer Goods
  • Published Date: 29/02/2008
  • Report Title: Premium Company Profile - Mercadona SA
  • Table of Contents: View Table of Contents
  • Report Type: Company Profile
  • Country: Global
  • Number of Pages: 28
Introduction

In a stark departure from its organic growth strategy, Mercadona acquired four supermarkets in 2007 from the retailer DinoSol, in Madrid. This acquisition represents a change in the company's approach of expansion through organic growth. This acquisition is expected to further strengthen the company's foothold in Madrid.

Scope

  • Contains corporate strategy, value chain presence and SWOT Analysis
  • Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
  • Includes information on suppliers/ partners, shareholding structure and key employees with biographies


  • Highlights

    Mercadona is the leading supermarket chain in Spain. It is present in 46 provinces in 15 autonomous communities with a network of 1,134 supermarkets. Mercadona has more than 2,000 suppliers out of which 109 are integrated suppliers.

    The company has six distribution platforms and a logistics network of about 440,000 square meters of surface area. It is expanding its operations in Spain by opening new stores. Expansion and modification of stores as per the changing customer needs would expand the company's customer base and improve its market share.

    Strong market position gives a competitive advantage to the company. However, Mercadona operates its stores primarily in Spain. A lack of presence in other countries limits the growth prospects of the company.

    Reasons to Purchase

  • Access all the important information and analysis on the company in a single report
  • Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
  • Gain access to company's adjusted five year financial data along with key ratios and market capitalization
  • £265.00   Share Report
     
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