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PRIMEDIA Inc. - SWOT Analysis (Datamonitor)

PRIMEDIA Inc. - SWOT Analysis
  • Market: Media
  • Published Date: 24/07/2009
  • Report Title: PRIMEDIA Inc. - SWOT Analysis
  • Table of Contents: View Table of Contents
  • Report Type: Company Profile
  • Country: Global
  • Number of Pages: 29

The PRIMEDIA Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. PRIMEDIA Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

PRIMEDIA is an integrated media company. It is engaged in publishing and distributing advertising-supported print and online consumer guides, primarily for the apartment and other rental property sectors of the residential real estate industry. The company primarily operates in the US. It is headquartered in Norcross, Georgia and employs 1,000 people. The company recorded revenues of $304.1 million during the financial year ended December 2008 (FY2008), a decrease of 3.4% over 2007. The operating profit of the company was $39.5 million in FY2008, an increase of 26.6% over 2007. Its net profit was $59.5 million in FY2008, a decrease of 87.9% over 2007.

Scope of the Report

- Provides all the crucial information on PRIMEDIA Inc. required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting PRIMEDIA Inc. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of PRIMEDIA Inc.
-Data is supplemented with details on PRIMEDIA Inc. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from PRIMEDIA Inc.

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available

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