Introduction

This report presents views on the market for private equity investment based on a survey of 100 leading asset managers across Europe. The report, which covers mass market, high net worth and institutional customer groups, forms part of a series looking at the market for alternative investments in Europe.

Scope

*A developing partnership between Sovereign Weath Funds and private equity firms in host countries is limiting opportunities for small local investors.

*Analyses the market context of private equity fund investment in Europe today and reports asset managers' views on likely development in the market.

*Identifies the primary client segments and appropriate marketing and distribution strategies for individual countries.

Highlights

Since the well-publicized bailout of American & European banks by SWFs in 2007, there has been great concern expressed about SWFs. Although there is a developing partnership between these funds & private equity firms in host countries, there will inevitably be some crowding out of private equity investment opportunities for small local investors.

The European private equity fund market is now primarily focused on institutional investors. Although little more than a decade has passed since institutional investors first began to invest in private equity, their participation has grown to the extent that they now dominate the market for private equity investment in all European markets except the UK, where high net worth investors are the main client group.

Adverse economic conditions make for a more challenging marketing environment, where all customer groups perceive the benefits of private equity funds for risk diversification. Private equity is an asset class more suitable for investors with long time horizons and who are able to apportion a part of their portfolio to significant risk exposure.

Reasons to Purchase

*Gain insights into your target client segments, based on the collective experience of your peers in the private equity industry.

*Gain insight into the strategic options for developing private equity fund offerings in this challenging marketing environment.

*Key market information on the benefits of private equity fund investment for risk diversification.