Introduction
Buckle intends to grow by expanding its store portfolio. The company plans to increase its store base by opening 20 new stores in fiscal 2008; these new stores include five in Florida, two in Texas, two in Washington and two in Arizona. Increasing the store count and targeting popular areas would enable the company to reach out to a wider customer base and earn higher revenues.
Scope
Highlights
Buckle is a US-based retailer of medium to better-priced casual apparel, footwear and accessories for fashion conscious men and women within the age group of 1224 years.
Buckle has presence in three segments of the retail value chain: wholesale (procurement of stock), operations and distribution (warehousing and transportation), and sales (physical store operations and online sales).
Buckle plans to strengthen its brand portfolio. The company therefore introduced the brands, Elements and Volcom, in the apparel and accessories categories. It also test-marketed new denim brands such as MEK and Miss Me.
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